Associate Director, Paid Social

Join us as the Associate Director of Paid Social, where you'll be at the helm of crafting and executing dynamic strategies for a major client! Dive into the world of social listening, innovative paid social campaigns, and cutting-edge social analytics. As the face of our client relationships, your exceptional communication skills will shine.

In this role, you'll lead a talented team, fostering their growth and development while providing visionary thought leadership. Bring your creative ideas and social media expertise to the table to drive business growth and strengthen our client partnerships. Get ready to make a big impact and have fun along the way!

Responsibilities:

• Primary strategic partner for assigned client(s) related to social media (strategy and paid)
• Stay abreast of changes in the market place, and help our clients understand how they can be leveraged to help their brands
• Train junior employees on the back end management of paid social programs across networks such as Facebook, Twitter, LinkedIn and others
• Create POVs and thought leadership pieces showcasing your and CMI’s knowledge in the social space
• Develop a deep understanding of the client’s brands and disease states and determine how social media can provide a benefit to their audiences
• Manage team of social media analysts, helping them grow and develop into full stack social media marketers
• Partner with the insights and analytics team to create and define measurement plans
• Assist predictive analytics team in utilizing native language processing of social media data to predict content and behavior analysis opportunities
• Provide oversight to analysts who manage the day to day social campaigns for clients
• Ensure the CMI social team is using best in class tools by staying on top of shifts in the market and available toolsets
• Leverage social listening tools to develop strategies and analyze competition and audience segments
• Connect social media with other departments such as search (paid and organic), media and research
• Work across both consumer and healthcare professional social media programs
• Create social media campaigns that provide a benefit to the audiences our clients are targeting
• Familiarity with regulated industries and how social media can be utilized within the regulations
• Lead the education of client teams, helping them see value in social media and help them understand how it can be utilized to benefit their brands
• Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes
• Help lead thought leadership efforts related to social media on behalf of CMI
• Work alongside creative and PR agencies to adjust messaging based on social analysis
• Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed
• Oversee social analysts and help them oversee the legal review and submission process for social media efforts
• Create new and innovative ways for clients to engage brands
• Manage social listening to identify influencers, trends, engagement, and content opportunities
• Leverage social media tools to identify and if necessary report adverse events
  
  

Requirements:

• 7-9 years of social media experience
• Natural leader with the ability to articulate strategies thoughtfully and to the point
• Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
• Proven experience managing a team of direct reports consisting of junior, senior and leadership staff
• Ability to create, grow and expand relationships with clients, vendors and internal stakeholders
• Strong presentation and communication skills
• Strong quantitative analysis skills
• Ability to make recommendations of statistically significant data sets
• Utilizes industry knowledge and experience
• Healthcare/pharma experience is a plus!
  
  

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.