What are the responsibilities and job description for the Trade Marketing Intern position at Club Med?
ABOUT CLUB MED
Since 1950, Club Méditerranée, the creator of the all-inclusive vacation concept, has been the world leader in its market, and has developed a resolutely upscale, friendly and multicultural spirit. Club Med boasts over 70 resorts located in the most beautiful sites in the world, including a cruise ship and luxury villas & chalets. Now more than ever, Club Med is associated with dreams and happiness.
There are over 20,000 employees at Club Med who work in resorts worldwide, in addition to our offices in Paris, Lyon, Singapore, Shanghai, Rio de Janeiro and Miami headquarters and sales offices situated throughout the globe.
JOB OVERVIEW
Join a creative and vibrant marketing team that is passionate about crafting innovative messages and creating disruptive campaigns, in order to maintain Club Med’s position as a pioneer in the all-inclusive industry.
Are you an outgoing, creative type who thrives in dynamic, fast-paced environments? As a Trade Marketing Intern, you will be assisting with the coordination and implementation of the marketing strategy for the US, which includes development of email marketing campaigns, social media posts, brochures, presentations and other sales collateral.
MAIN RESPONSIBILITIES
Trade Marketing & Animation (40%)
B2B Website
- Create new pages and regularly refresh the content on our B2B website to align with our Animation calendar and keep it current.
- Assist in successfully completing the migration of our current B2B platform to the new one, ensuring a seamless user experience during the transition.
Collaterals creation
- Regularly update and improve sales tools, promotional kits, brochures, and other materials to maximize effectiveness and enhance the user experience.
- Assist in the creation of presentations and training materials to support sales teams and enhance their capabilities (webinars presentations, interactive competitor benchmarking, etc).
- Develop creative briefs to guide the creation of sales tools, social media posts, emails, and other marketing materials for the agency.
- Assist in ordering new tradeshow materials for our sales teams and distributing them.
Social Media
- Manage and curate content for the Travel Advisor Facebook Group Page and Meeting & Events LinkedIn Page, ensuring they are vibrant and engaging platforms.
- Design and implement incentives, events, and contests to boost sales among targeted Travel Advisors and increase brand awareness within their networks and consortia.
Analysis
- Work on the performance analysis of our various campaigns.
Sales Support
- Provide support to field sales teams, acting as a business partner to help execute their development plans and achieve objectives.
Sales Tools and CRM (40%)
Club Med University, Training Platform
- Enhance the Club Med University e-learning platform to boost training effectiveness by updating content, gathering feedback, collaborating with the Inside Sales Team, and proactively suggesting ways to promote it through our other B2B channels.
CRM
- Adapt B2C CRM copies to B2B.
- Send B2B emails weekly, ensuring proper proofing.
- Create CRM briefs for targeted email campaigns (Meetings & Events).
- Support the development and implementation of new email formats to enhance CRM capabilities.
General Tasks (20%)
- Conduct detailed competitor benchmarks for targeted topics.
- Participate in brainstorming sessions for marketing projects.
DESIRED SKILLS AND EXPERIENCE
Education
- Recent graduate or currently pursuing a Master’s in marketing or communications (or related fields)
Skills
- Microsoft Office Suite proficiency
- Canva proficiency
- Social Media Management, specifically Facebook (a plus)
- Experience using a CRM Tool like Pardot, preferred but not mandatory
- Experience using Adobe Suite CC preferred but not mandatory
Behavior
- Ability to travel (possible 5% of time, depending on projects)
- Ability to work with teams in different departments (ex. Sales) and branches (Canada & Mexico) when necessary to align on projects
- Willingness to learn, positive attitude, open minded
- Good time and multiple task management, ability to react quickly
- Highly detail-oriented, deadline-driven, thrives in a fast-paced work environment
- Good time and multiple task management, ability to react quickly
- Excellent written and verbal communication skills
- Creativity
- Excellent “digital awareness”
- Willingness to learn, positive attitude, open minded
Languages
- Complete fluency in English is required / French is a plus
