What are the responsibilities and job description for the Product Marketing Manager position at CloudShare?
Since 2010, CloudShare has been a leader in providing Virtual labs to global Fortune 500 businesses to improve learning, sales demos and proof of concepts with hands-on experiences. CloudShare has offices headquartered in Denver, CO, as well as Tel Aviv, Israel. We offer a competitive compensation package including:
- Medical, Dental, Vision benefits
- 401K
- Flexible PTO
- 13 Paid Holidays
- Hybrid work with modern downtown Denver location:
- Onsite Gym, Starbucks, Parking
About the Role
CloudShare is seeking a senior, hands-on Product Marketing Manager who excels at turning complex product capabilities into clear, compelling stories that resonate with customers, prospects, analysts, and the broader market.
Reporting to the VP of Marketing and working closely with Product, Sales, and Customer Success, you will own CloudShare’s positioning, messaging, go-to-market strategy, and community engagement. This role is ideal for a versatile marketer who thrives at the intersection of storytelling, GTM execution, competitive analysis, and customer insights.
You will shape how CloudShare is discovered, evaluated, and adopted by defining our value proposition, leading launches, driving cross-channel content, cultivating our community, and strengthening our brand presence across events, platforms, and industry conversations. This is a senior IC role, not a campaign manager, focused on impact, clarity, and market leadership.
Responsibilities:
- Own CloudShare’s core positioning, value proposition, and messaging frameworks across personas, verticals, and use cases.
- Lead end-to-end GTM strategy for launches, feature releases, and major updates - define objectives, audiences, key messages, and success metrics.
- Conduct ongoing competitive and market analysis to identify trends, differentiation gaps, and new opportunities.
- Define, maintain, and refine CloudShare’s ICP by persona, vertical, and use case (Customer Education, Sales Enablement, Cybersecurity, Sandboxing).
- Manage CloudShare’s presence on G2, Capterra, and review platforms — drive reviews, respond to feedback, and translate insights into positioning/content improvements.
- Drive Analyst Relations (Gartner, Forrester, etc.) — identify relevant analysts, coordinate briefings, and secure CloudShare’s representation in industry reports.
- Develop customer-focused content: case studies, webinars, blogs, reports, videos, and other assets showcasing CloudShare’s impact.
- Create and maintain sales enablement tools, including battlecards, comparison sheets, pitch decks, objection-handling guides, demo scripts, and ROI calculators.
- Ensure messaging consistency across website, campaigns, sales collateral, email communications, social content, and in-app experiences (via Pendo).
- Own the keyword and SEO messaging strategy, including priority terms for SEO and Google Ads, and alignment of landing page copy.
- Lead and grow the CloudShare Community (Circle) — build engagement programs, facilitate discussions, and strengthen advocacy among customers and prospects.
- Serve as CloudShare’s chief storyteller at events, webinars, meetups, and customer-facing sessions.
- Plan and execute all field marketing and event activities, including tradeshows, conferences, partner events, and roadshows, as well as messaging, presentations, signage, and post-event communication.
- Maintain a structured Voice of Customer (VoC) feedback loop to bring insights directly into Product, Sales, and GTM programs.
Requirements:
- 5–8 years of experience in B2B SaaS product marketing or integrated GTM roles.
- Proven track record leading product launches and managing multi-channel GTM programs.
- Exceptional storytelling, writing, and positioning skills.
- Ability to simplify technical concepts into crisp, compelling messages.
- Experience supporting events, community programs, and customer advocacy initiatives.
- Strong understanding of SEO-driven messaging and Google Ads strategy.
- Collaborative, organized, and comfortable operating as a senior, hands-on IC in a fast-moving, lean team.