Director, eTools

Company: Clopay Corporation

Job Title: Director, eTools

Location: Mason, Ohio 45040

• M-F, Onsite
  
  

Duration: Full-Time/Exempt

Salary Range: $150,000-$170,00/year

• Eligible for Bonus/Incentive
• Company Credit Card
• Occasional travel to our Troy Plant—Mileage will be expensed
  
  

Interview Process: 3 Rounds

Estimated Start Date: December 2025

Website: Clopay® Garage Doors | Residential & Commercial Doors

Company Overview

Founded in 1964, Clopay Corporation is the nation's largest manufacturer of residential garage doors, industrial and commercial sectional and rolling doors spread across all of the US as well as Canada.

Job Description & Accountabilities

The purpose for this opening is to help plan, develop, and direct all aspects of the business requirements for our digital tools (i.e. MyClopay, iStore, MyDoor, FreshDesk/Caller, WebGen, etc.). You will oversee the development, implementation, and management of the Company’s digital tools and platforms, ensuring they align with business goals and enhance user experience. This role is also responsible for the integrity, quality, and management of the core data assets, including the Customer Master, that underpin the functionality and accuracy of all digital tools. This role involves strategic planning, team leadership, and collaboration with various departments to optimize digital initiatives and drive user engagement.

Strategy & Vision

• Develop and execute a comprehensive digital tools strategy aligning with overall business objectives and sales goals.
• Identify and prioritize digital tool needs based on dealer feedback, market trends, competitive analysis, and internal stakeholder input (sales, marketing, IT).
• Collaborate with internal stakeholders and create a roadmap for the development, implementation, and enhancement of digital tools, ensuring scalability, user-friendliness, and measurable impact.
• Champion digital transformation initiatives within the dealer network, fostering a culture of technology adoption and innovation.
  
  

Dealer Engagement & Support

• Act as the primary liaison between dealers and internal teams (IT, sales, marketing) regarding digital tool needs and performance.
• Gather continuous feedback from dealers on existing tools and potential new functionalities through surveys, workshops, and direct engagement.
• Develop and implement robust training programs and materials (e.g., webinars, tutorials, user guides) to maximize dealer adoption and proficiency with digital tools.
• Establish and manage a clear support structure for dealer inquiries and issues related to digital tools, ensuring timely resolution.
• Communicate effectively with dealers regarding new features, updates, best practices, and the value proposition of digital tools.
  
  

Performance & Optimization

• Define key performance indicators (KPIs) for digital tool usage and impact on dealer performance (e.g., sales conversion, efficiency gains, customer satisfaction).
• Monitor, analyze, and report on the performance and adoption of digital tools, identifying areas for improvement and demonstrating ROI.
• Utilize data and analytics to identify trends, pain points, and opportunities for optimizing digital tool functionalities.
• Stay abreast of emerging technologies and industry best practices in digital tools for dealer networks, recommending innovative solutions.
• Establish and maintain policies and procedures for the governance, quality, and integrity of critical data assets that feed the digital tools
• Work with data stewards to monitor data quality metrics and implement corrective actions to ensure the reliability of information displayed and processed by digital tools.
• Oversee the data management lifecycle for the Customer Master and Product related data, ensuring accuracy, completeness, standardization, and timely updates across all integrated systems (e.g., CRM, ERP, eTools).
  
  

Leadership & Collaboration

• Lead, mentor, and develop a team responsible for digital tools initiatives.
• Collaborate cross-functionally with sales, marketing, IT, customer service, and other departments to ensure seamless integration and alignment of digital tool initiatives.
• Collaborate closely with IT in the planning, budgeting, and execution of digital tool initiatives, ensuring alignment with IT's project methodologies, including the stage-gate process where applicable.
• Partner with IT and business owners to define the data architecture and integration requirements necessary to support new and existing digital tools.
• Serve as the business owner for the Customer Master data domain, driving initiatives to consolidate, cleanse, and enrich customer records.
• Oversee user acceptance testing (UAT) processes, ensuring alignment with business objectives and incorporating user feedback for continuous improvement of digital tools.
• Manage overall budget allocation for digital tool development, licensing, and support.
• Present strategies, progress, and results to senior leadership and other stakeholders.
  
  

Job Requirements & Qualifications

• Bachelor's degree in Business Administration, Marketing, Information Technology, Data Science, or a related field.
• Minimum of 10 years of progressive experience in product management, digital strategy, or IT business analysis, with a focus on customer-facing or B2B digital tools and platforms.
• Proven experience leading, mentoring, and managing a team, including both direct reports and cross-functional project teams.
• Strong cross-collaboration across all levels within the organization as well as with our external clients.
  
  

Disclaimer

“The above statements are intended to describe the general nature and level of work to be performed. The above statements are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the incumbent in this position. Management retains the discretion to add to or change the duties of the position at any time.”