What are the responsibilities and job description for the Marketing Director position at ClinLab Solutions Group?
Job Title: Marketing Director
Work Location: Middlesex County, Massachusetts
Summary:
Seeking a strategic and hands-on Marketing Director to lead US marketing initiatives, focusing on building brand awareness, credibility, and commercial presence. This role requires a blend of scientific expertise and practical marketing execution to drive engagement and business growth in the US market.
Responsibilities:
- Design and implement marketing strategies to enhance brand visibility and promote preclinical services and mouse models in the US market.
- Adapt global messaging and positioning to effectively engage US-based biotech and pharmaceutical audiences.
- Oversee and update website content to ensure scientific accuracy and alignment with business objectives.
- Create and refine technical materials, case studies, and digital content to communicate complex scientific concepts clearly.
- Execute and optimize digital marketing campaigns across multiple channels, utilizing analytics and SEO to maximize engagement and lead generation.
- Lead multi-channel campaigns, organize technical seminars, and participate in industry events to educate and engage clients and prospects.
- Mentor and support marketing team members, fostering collaboration and knowledge sharing across regions.
- Monitor marketing performance, manage CRM systems, and continuously improve programs based on data-driven insights.
Qualifications:
- MS or equivalent degree in biomedical or related field required; PhD preferred. Relevant experience in pharma, biotech, or CRO settings may substitute for advanced degree.
- Comprehensive understanding of drug discovery processes, including small molecules and biologics.
- Demonstrated ability to develop and execute marketing strategies and programs.
- Excellent scientific communication and cross-functional collaboration skills.
- Proactive, adaptable, and comfortable building marketing programs in a growing market.
- Willingness to travel as necessary.
- MBA, business training, or Chinese language proficiency is advantageous.