What are the responsibilities and job description for the RDU Marketing Manager position at Cline Design Associates?
Cline is an integrated design firm founded in 1989 in Raleigh, North Carolina. In nearly 40 years, we’ve grown to more than 100 employees serving clients in multifamily, mixed-use, adaptive re-use, workplace, and more. As experts at designing the experience of living well, we’re committed to improving lives and transforming communities by imagining places that bring people together. Great design takes more than designers. We rely on professionals in strategy, communications, and operations to help us understand our markets, tell our story, and build strong client relationships. Our interdisciplinary approach balances our clients’ goals with the user experience, and your work helps shape how that story is developed, shared, and experienced in the real world.
At Cline, you’ll join a collaborative team that values curiosity, initiative, and growth. We’re as focused on fostering a thriving team culture as we are on delivering exceptional work. Through the power of design—and the voices that champion it—we aim to excite, inspire, and engage our colleagues, our clients, our communities, and the users of our spaces to work and live well.
ROLE SUMMARY
The Marketing Manager turns the firmwide plan into market-specific action. Leading local pursuits and content, this role owns regional event/sponsorship execution, proposal and quals delivery, and day-to-day seller-doer support. They keep the pipeline clean (CRM hygiene, opportunity tracking), enforce brand and QA on all regional deliverables, and manage coordinators and local vendors. A close partner to BD, Pursuits, and Communications, the RMM surfaces market intel to inform strategy, maintains a current portfolio, and reports KPIs and lessons learned—keeping the region on brand, on message, and on target.
CORE RESPONSIBILITIES
• Participate in creation of the marketing plan and budget
• Execute the annual marketing plan regionally; own local events, sponsorships, and content
• In collaboration with the pursuits manager, manage and lead proposal and qualifications prep
• Develop and maintain a network of corporate, industry, government, municipal, and community contacts to keep abreast of industry, client, and competitor activity in the markets served
• Maintain CRM hygiene; track opportunities with BD/seller-doers
• Enforce brand and QA on regional deliverables; manage vendors
• Coordinate photography and portfolio updates with project teams and Marketing Director
• Represent the firm at conferences, BD opportunities, and industry events
• Planning & coordination of select office events focused on clients and BD
• In conjunction with the Communications Manager, implement an internal communications program to facilitate information sharing within the firm; inform and involve principals and technical staff regarding marketing efforts
• Actively participate in professional and community organizations, including SMPS, as well as AIA, ACEC, AGC, ULI, PWC, and others
QUALIFICATIONS
• Bachelor’s degree with 4-7 years of experience in the AEC industry preferred
• Demonstrated leadership and cross-functional collaboration
• Excellent written, verbal, and presentation skills
• Strong attention to detail
• CPSM preferred (or willingness to pursue)
UNIVERSAL SKILLS
• Excellent leadership/managerial and mentoring/teaching skills
• Collaborative self-starter
• Excellent listening skills; verbal, written, digital/email, communications skills; and presentation skills
• Understands the big picture and basics of business management
• Able to make decisions with conflicting concepts in mind
• Conduct difficult conversations without sparking conflict
• Works well under pressure
• Good time management— understands deadline-driven A/E/C industries
• Able to see how their role plays a part in pursuing the company’s mission and vision
Benefits
We offer a full benefits package that includes medical, dental, vision, disability insurance, supplementary insurance, flexible spending, and 401k with employer contribution. In addition, PTO, professional development assistance, and other perks are provided.
Cline Design is an Equal Opportunity Employer and participant in the Federal E-Verify program.
All applicants must be authorized to work in the US. Cline Design does not sponsor applicants for employment-based visas.
At Cline, you’ll join a collaborative team that values curiosity, initiative, and growth. We’re as focused on fostering a thriving team culture as we are on delivering exceptional work. Through the power of design—and the voices that champion it—we aim to excite, inspire, and engage our colleagues, our clients, our communities, and the users of our spaces to work and live well.
ROLE SUMMARY
The Marketing Manager turns the firmwide plan into market-specific action. Leading local pursuits and content, this role owns regional event/sponsorship execution, proposal and quals delivery, and day-to-day seller-doer support. They keep the pipeline clean (CRM hygiene, opportunity tracking), enforce brand and QA on all regional deliverables, and manage coordinators and local vendors. A close partner to BD, Pursuits, and Communications, the RMM surfaces market intel to inform strategy, maintains a current portfolio, and reports KPIs and lessons learned—keeping the region on brand, on message, and on target.
CORE RESPONSIBILITIES
• Participate in creation of the marketing plan and budget
• Execute the annual marketing plan regionally; own local events, sponsorships, and content
• In collaboration with the pursuits manager, manage and lead proposal and qualifications prep
• Develop and maintain a network of corporate, industry, government, municipal, and community contacts to keep abreast of industry, client, and competitor activity in the markets served
• Maintain CRM hygiene; track opportunities with BD/seller-doers
• Enforce brand and QA on regional deliverables; manage vendors
• Coordinate photography and portfolio updates with project teams and Marketing Director
• Represent the firm at conferences, BD opportunities, and industry events
• Planning & coordination of select office events focused on clients and BD
• In conjunction with the Communications Manager, implement an internal communications program to facilitate information sharing within the firm; inform and involve principals and technical staff regarding marketing efforts
• Actively participate in professional and community organizations, including SMPS, as well as AIA, ACEC, AGC, ULI, PWC, and others
QUALIFICATIONS
• Bachelor’s degree with 4-7 years of experience in the AEC industry preferred
• Demonstrated leadership and cross-functional collaboration
• Excellent written, verbal, and presentation skills
• Strong attention to detail
• CPSM preferred (or willingness to pursue)
UNIVERSAL SKILLS
• Excellent leadership/managerial and mentoring/teaching skills
• Collaborative self-starter
• Excellent listening skills; verbal, written, digital/email, communications skills; and presentation skills
• Understands the big picture and basics of business management
• Able to make decisions with conflicting concepts in mind
• Conduct difficult conversations without sparking conflict
• Works well under pressure
• Good time management— understands deadline-driven A/E/C industries
• Able to see how their role plays a part in pursuing the company’s mission and vision
Benefits
We offer a full benefits package that includes medical, dental, vision, disability insurance, supplementary insurance, flexible spending, and 401k with employer contribution. In addition, PTO, professional development assistance, and other perks are provided.
Cline Design is an Equal Opportunity Employer and participant in the Federal E-Verify program.
All applicants must be authorized to work in the US. Cline Design does not sponsor applicants for employment-based visas.