Brand & Marketing Manager

Position Description

This position is responsible for managing, evolving, and executing comprehensive marketing strategies that enhance brand visibility, strengthen brand reputation, drive customer growth,  enhance current and prospective employee engagement, and deliver measurable business outcomes. This role also serves as the organization’s lead for leveraging marketing technology and digital tools to scale impact, improve efficiency, and enable data-driven decision-making.

The ideal candidate brings a strong track record in strategic marketing planning, brand management, content development, and execution across both traditional, digital and emerging channels, with demonstrated experience utilizing marketing technology platforms (marketing automation, analytics, CMS, and digital advertising tools) to support and optimize marketing performance.

Key Responsibilities

Brand Reputation:  Lead the enhancement and evolution of the company’s brand identity, positioning, and messaging. Ensure consistent application of brand standards across all channels, platforms, and stakeholder groups. Ensure that the company brand is protected across everything-logo usage, colors, fonts, photography style, messaging, company vehicles, trailers, apparel, signage, showroom design, business cards, proposals, etc.

Campaign Development:  Design and execute integrated, multi-channel campaigns leveraging digital, social, print, and emerging platforms. Utilize data and marketing tools to segment audiences, personalize messaging, and improve campaign effectiveness while reporting against strategic key performance indicators.

Event Management: Own company events from planning through execution, including employee events, open houses, customer/builder events, recruiting events, community involvement and company celebrations.   

Marketing Technology & Digital Enablement: Own and optimize the marketing technology stack, including marketing automation platforms, website, CMS, analytics tools, and digital advertising platforms. Identify opportunities to improve efficiency, personalization, and performance through technology integration and automation.

Digital Marketing:  Lead digital strategy including website management, SEO/SEM, online business profiles, email marketing, and social media. Continuously optimize digital presence using analytics and performance data.

Earned Media Management: Drive public relations strategy, including press releases, media outreach, and brand storytelling. Manage media relationships and coordinate interviews, launches, and external communications.

Content Strategy: Develop and oversee content strategy aligned with brand messaging and business objectives. Ensure content supports campaigns, thought leadership, recruitment, and internal communications while leveraging digital tools for distribution and performance tracking.

Performance Monitoring & Analytics: Establish KPIs and leverage analytics tools to track performance across all marketing initiatives. Continuously optime strategies based on data-driven insights.

Budget Management:  Manage marketing budgets with a focus on ROI, prioritizing investments in high-impact channels and technology solutions.

Cross-Functional Collaboration:  Partner with sales, procurement, sustainability, HR, technology, and other teams to ensure alignment and maximize organizational impact.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 5 years of progressive marketing experience with ownership of strategy, execution, and design.
• Proven ability to develop and execute integrated marketing campaigns that drive measurable results.
• Experience leveraging marketing technology (marketing automation, analytics, CMS, digital advertising platforms) to optimize performance.
• Strong understanding of traditional and digital marketing channels, including SEO, SEM, email, and social media.
• Excellent writing, editing, and content development skills across multiple audiences and platforms.
• Strong analytical skills with the ability to translate data into actionable insights.
• Effective communication and presentation skills.
• Experience with Canva and/or Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) for graphic design and content creation.
• Familiarity with Meta Business Suite, Google Business Profile, Google Analytics (GA4), and Google Ads preferred. (Google certifications a bonus)
• Subject matter expert in social media platforms to include Facebook, Instagram, TikTok, X, and any other relevant social media platforms.
• Strong knowledge of AI and productivity tools such as ChatGPT, Claude, and other platforms.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to work both independently and collaboratively.