What are the responsibilities and job description for the Chief Marketing Officer position at ClearpointCo?
Title: Chief Marketing Officer CMO
Location: Houston, Texas
Type: Direct Hire
Salary/Bonus will be based on experience, but flexible for the right fit.
We value a CMO with a cross-industry growth and commercial background who can bring fresh perspective, proven scaling experience, and best-in-class practices. This experience will be critical in helping us scale and accelerate our commercial engine while maintaining speed and agility.
An industry background in healthcare and pharmacy is ideal for this particular role.
Summary:
The Chief Marketing Officer will build a scalable growth engine, shape brand, and accelerate national expansion. This is a builder role for a strategic, data-driven marketing leader who thrives in fast-moving, entrepreneurial environments. A strategic marketing executive who blends creativity, operational discipline, and leadership. You excel in complex environments, scale systems thoughtfully, and communicate with clarity across all levels of the organization.
Duties:
- Architect a B2B demand-generation system that consistently delivers qualified leads.
- Define ideal customer profiles across telehealth, med spa, and provider segments.
- Launch targeted omnichannel campaigns focused on education, conversion, and retention.
- Manage CAC, CPL, ROI, funnel efficiency, and revenue-impact metrics.
- Implement a scalable analytics stack that supports forecasting and data-driven decision-making.
- Develop a structured experimentation framework to drive predictable growth.
- Establish a cohesive brand narrative and creative direction.
- Oversee content, digital, lifecycle, and communication strategies to ensure consistent messaging across all touchpoints.
- Partner closely with Sales and Operations for seamless lead handoffs and unified GTM execution.
- Collaborate with Product and Clinical teams to position new offerings effectively.
- Evaluate and manage agency partners; determine optimal in-house vs. outsourced capabilities.
- Hire, mentor, and lead a high-performing marketing organization.
- Foster a culture of clarity, accountability, creativity, and analytical rigor.
Requirements:
- 10 years of progressive marketing leadership, including 5 years at the senior or executive level.
- Successful track record leading cross-functional teams and aligning marketing with revenue-generating functions.
- Experience developing and executing strategies that drive measurable growth at a regional, national, or global scale.
- Strong command of digital marketing, demand generation, branding, content strategy, and integrated campaigns.
- Proficiency in segmentation, funnel optimization, attribution, and performance analytics.
- Ability to translate complex offerings into compelling customer-facing messaging.
- Strong financial literacy with experience managing multi-channel marketing budgets.
- Skilled communicator capable of engaging diverse internal and external stakeholders.
- Experience operating in dynamic, high-growth, or regulated environments (industry experience is a plus, not required).
- Executive role with significant influence over company trajectory
- Competitive compensation performance incentives
- Direct partnership with the CEO and leadership
- Opportunity to build a national brand during a pivotal growth chapter
- Culture built on trust, autonomy, speed, and excellence
Education
- Bachelor’s degree required.
- Graduate degree (MBA or related master’s) preferred but not required.