What are the responsibilities and job description for the Marketing Content Coordinator position at Clayco?
About Us
Clayco is a full-service, turnkey real estate development, master planning, architecture, engineering, and construction firm that safely delivers clients across North America the highest quality solutions on time, on budget, and above and beyond expectations. With $8.1 billion in revenue for 2025, Clayco specializes in the "art and science of building," providing fast track, efficient solutions for mission critical, industrial, life sciences, power & energy, aviation, commercial, institutional, residential and sports & entertainment related building projects.
The Role We Want You For
The Digital Search and Analytics Manager owns search visibility, digital measurement, and performance reporting across all Clayco enterprise companies’ websites and social media channels. This role leads search engine optimization (SEO), search engine advertising (SEA), and visibility in large language model (LLM) and AI-powered search experiences. The manager turns data into practical recommendations that strengthen brand awareness, audience engagement, recruitment, and business development.
Partners with the director on priorities and technical implementation and provides optimization guidance to the Web and Digital Content Coordinator. Works with business unit marketing and communications teams to define goals and interpret results.
The Specifics of the Role
Search and AI visibility
- Develop and execute SEO plans for each enterprise company, including keyword research, search intent, competitor analysis, on-page optimization, and content recommendations.
- Audit crawlability, indexing, internal links, metadata, and structured data; prioritize technical fixes with the Director of Web and Digital Strategy.
- Improve content clarity, authority, and discoverability in LLM and AI-powered search experiences. Monitor brand mentions and citations, test improvements, and communicate measurement limitations.
Paid media and optimization
- Plan, launch, and optimize paid search and paid social campaigns within approved budgets; manage targeting, keywords, creative tests, pacing, and conversion tracking.
- Partner with communications and creative teams on campaign messaging and landing pages; recommend changes based on audience behavior and campaign results.
Data analytics and reporting
- Own the enterprise measurement framework, campaign tagging standards, dashboards, and recurring website and social reporting, with results segmented by company and channel.
- Configure and validate analytics events, tags, and conversion tracking with the director; maintain data quality and coordinate privacy and consent requirements with appropriate partners.
- Deliver monthly performance reports and actionable recommendations covering search visibility, paid media efficiency, website engagement, social performance, and qualified inquiries.
- Evaluate attribution limits and data gaps, and translate findings into prioritized tests and quarterly recommendations for the digital team.
Requirements
- 6 years of relevant experience in SEO, paid search, and digital analytics.
- Hands-on proficiency with Google Analytics, Search Console, Tag Manager, advertising platforms, and reporting tools; familiarity with WordPress and AI search visibility.
- Strong analytical judgment and clear communication.
- Relevant degree or equivalent practical experience.
Some Things You Should Know
- No other builder can offer the collaborative design-build approach that Clayco does.
- We work on creative, complex, award-winning, high-profile jobs.
- The pace is fast!
Why Clayco?
- 2025 Best Places to Work – St. Louis Business Journal, Los Angeles Business Journal, and Phoenix Business Journal.
- 2025 ENR Top 400 – Top Data Center Contractor (Top 3).
- 2025 ENR Top 100 Design-Build Firms – Design-Build Contractor (Top 5).
- 2025 ENR Top 100 Green Contractors – Green Contractor (Top 3).
Benefits
- Discretionary Annual Bonus: Subject to company and individual performance.
- Comprehensive Benefits Package Including: Medical, dental and vision plans, 401k, generous PTO and paid company holidays, employee assistance program, flexible spending accounts, life insurance, disability coverage, learning & development programs and more!
Compensation
- The salary range for this position considers a wide range of factors in making compensation decisions including but not limited to: Education, qualifications, skills, training, experience, certifications, internal equity, and location. Compensation decisions are dependent on the facts and circumstances of each case.