Senior Marketing Specialist

Position Summary:

This role leads the day-to-day execution of digital marketing across Clark Logic’s diverse business divisions. Working with the Director of Marketing, responsibilities include digital advertising, content marketing, email campaigns and automation, database management, and audience development to increase brand visibility, generate leads, and drive growth.

The role also supports broader marketing initiatives, collaborating with the marketing team, sales teams, and division leaders on marketing materials, presentations, promotions, and other projects.

Essential Duties and Responsibilities:

• Digital advertising: Develop, manage, and optimize paid digital campaigns, including audience targeting, budgets, creative development, and performance reporting.
• Email marketing and automation: Build and execute email campaigns, audience segments, and automated workflows that support prospect engagement, customer relationships, and lead nurturing.
• Database management: Maintain accurate, organized marketing contact data through research, data cleanup, deduplication, segmentation, and ongoing updates.
• Audience development: Identify new and potential customers, industries, and markets; research prospects and build targeted audiences for outreach.
• Sales support: Collaborate with sales teams to develop and design presentations, marketing decks, brochures, property materials, service overviews, and other tools that support business development.
• AI and process improvement: Identify, evaluate, and integrate AI tools to accelerate research, content development, data organization, reporting, and routine workflows while maintaining accuracy and brand consistency.
• Cross-divisional coordination: Work with internal teams to gather information, understand priorities, and deliver materials that accurately represent each division.
• Performance measurement: Monitor campaign results and use findings to improve messaging, targeting, and execution.
• Broader marketing support: Assist with the execution of all marketing initiatives, including print materials, events, company announcements, property marketing, and divisional promotions as needed.

Qualifications:

• Minimum of five years of relevant marketing experience; ten or more years preferred.
• Demonstrated experience in digital advertising, content marketing, email marketing, and marketing automation.
• Experience managing contact databases, developing audience segments, and identifying prospective customers.
• Ability to collaborate with sales teams and turn business objectives into clear, effective marketing materials.
• Proficiency with Canva, Adobe Creative Cloud, Mailchimp (or similar platforms), Microsoft Excel, and Google tools, including Google Workspace.
• Working knowledge of Google Ads, Google Analytics, Meta Ads, email marketing platforms, and automation tools.
• Experience using AI tools and sound judgment when reviewing their output.

Skills and Abilities:

• Strong writing, editing, design, and presentation skills.
• Ability to multitask, adapt to shifting priorities, and manage concurrent projects across multiple business divisions.
• Strong organizational skills, attention to detail, and follow-through.
• Proven ability to work independently, collaborate effectively, and lead projects from ideation to execution.

Pay: From $62,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person

Salary : $62,000