What are the responsibilities and job description for the Media Buyer position at cj Advertising?
POSITION OVERVIEW:
We're looking for an experienced Media Buyer to take full ownership of a client list, managing traditional media buys from start to finish across linear television and streaming. You'll handle day-to-day maintenance along with the monthly and quarterly routines that keep campaigns running smoothly, all with the goal of driving maximum efficiency across every campaign. We pride ourselves on our vendor-partner relationships, and a big part of this role is building and maintaining open lines of communication.
MISSION:?To place all media buys to produce maximum results for clients and maintain strong vendor relationships.?
RESPONSIBILITIES?
- Negotiate and place media schedules for linear TV and out-of-home in new and existing markets.?
- Includes rates and added-value opportunities?
- Creates optimal buys related to cost efficiency and lead volume.?
- Build and maintain ongoing relationships with station reps and vendors.?
- Coordinate with Media Support for monthly and quarterly tasks.?
- Coordinate station/dub trafficking with internal Traffic Manager?
- Manage media schedules by the ongoing approval of makegoods and revisions?
- Analyze monthly tracking reports to revise schedules??
- Review client lead numbers and spot outliers??
- Reconcile monthly station invoices for designated market list to meet accounting deadline?
- Maintain media and client critical stats information?
- Run quarterly posts on designated markets and ensure that under delivery schedules run?
- Update cj Track with station info quarterly?
- Provide any assistance necessary to meet all media deadlines?
- Work with VP of Media and Associate Director of Media to present relevant media buy information to clients, as needed?
- Analyze station package offers, as needed.?
- Prep and attend market trips, as needed.?
- Assist with requesting and checking station contracts each quarter, as needed?
? CRITICAL COMPETENCIES?
- STRONG NEGOTIATOR? Doesnt accept no for an answer; Diligent when working toward goals; Always has a back-up plan to push back what else can you get??
- PROACTIVE?- Client knowledge knows when leads are below average and takes steps to find out why before being asked; Deadline driven works ahead of deadlines??
- EFFECTIVE COMMUNICATOR?- Communicates clearly with vendors and internally; Precise, direct and clear written or verbal communications to work toward the mission?
- ANALYTICAL? Knows how to look at client data for most realistic/obvious analysis; Results-driven; Number cruncher?
?REQUIREMENTS?
- BA/BS degree required?
- 3-5 years of media buying experience, including linear television and streaming
- Knowledge of Strata software a plus
- Knowledge of Microsoft Office software with proficiency in Excel?
- Excellent attention to detail?
- Self-driven and a quick learner?
- Direct Response experience a plus?
- Out-of-Home buying experience a plus?
- Digital placement experience a plus
BENEFITS:?
- Health Insurance??
- Dental Insurance available??
- Vision Insurance available??
- Company-Paid Life Insurance??
- Company-Paid Long-Term Disability Insurance?
- 401(k) match??
- Remote-first work environment
- Unrestricted Paid Time Off??
- Paid Medical Leave??
- Employee Assistance Program??
- Profit Sharing??