Director of Field Marketing

Key Responsibilities

• Lead and manage regional field marketing strategies across multiple locations
• Develop and execute marketing campaigns focused on customer acquisition, retention, and brand advocacy
• Partner with senior leadership to align marketing initiatives with business goals and revenue targets
• Act as the primary liaison between field operations and corporate marketing teams
• Collaborate with cross-functional teams (digital, media, sales, operations) to drive campaign execution
• Analyze campaign performance, track KPIs, and optimize strategies to meet revenue goals
• Oversee budget planning, allocation, and performance tracking
• Support local market analysis by visiting locations to understand competitive landscape and business needs
• Manage agency relationships and oversee both online and offline media planning
• Drive lead generation initiatives and coordinate with call center teams to support campaigns
• Lead, mentor, and develop a regional marketing team

Qualifications

• Bachelor’s degree in Marketing, Business, Advertising, or related field
• Proven experience managing marketing across multiple locations or regions
• Strong background in both traditional and digital marketing channels
• Demonstrated leadership experience with team management
• Experience working in fast-paced, multi-site environments
• Strong analytical, problem-solving, and decision-making skills
• Excellent communication and stakeholder management abilities
• Ability to travel up to 50%

Preferred Experience

• Experience in home services, retail, franchise, or multi-location industries
• Experience managing large-scale, multi-state marketing campaigns

Key Skills

• Field Marketing Strategy
• Multi-Location Marketing
• Customer Acquisition & Retention
• Campaign Management
• Cross-Functional Leadership
• Budget Management
• Performance Analytics