Director of Marketing

Senior Marketing Leader (Director Level)

Location: Northwest Suburbs - Flexible / Hybrid (depending on business needs)

Reports to: Executive Leadership

Pay Rate: $170,000-$190,000 yearly

Overview

Our client, a local food brand with national reach is seeking a Director of Marketing to lead the next phase of growth as the company expands its presence into new business verticals. This role will be responsible for shaping brand strategy, driving demand, and executing integrated marketing initiatives that support both near-term growth and long-term brand equity.

The ideal candidate thrives in a collaborative, hands‑on environment and enjoys balancing strategic leadership with active execution. If you have experience building brands, managing teams and agencies, and delivering measurable business results in a fast-paced, evolving environment, we want to speak with you!

Key Responsibilities

Strategic Leadership

• Develop and lead the overall marketing strategy to support expansion into broader retail channels both nationally and internationally.
• Partner with executive leadership to align brand positioning, growth objectives, and go-to-market strategies
• Translate business goals into clear, actionable marketing plans with defined KPIs

Brand & Communications

• Oversee brand storytelling, messaging, and positioning across all channels
• Ensure consistent brand expression across packaging, digital, retail, and promotional touchpoints
• Guide product launches, rebrands, or line extensions as needed

Demand Generation & Growth

• Drive integrated marketing campaigns that support retail sell-in and sell-through
• Oversee consumer, trade, and shopper marketing initiatives
• Collaborate with sales and retail partners to support merchandising, promotions, and in-store execution

Channel & Performance Marketing

• Lead digital marketing strategy including paid media, owned channels, and content
• Use data and insights to optimize performance, allocate budgets, and improve ROI
• Stay current on evolving marketing tools, platforms, and best practices

Team & Cross-Functional Leadership

• Build, mentor, and lead a high-performing marketing team
• Manage external partners including agencies, consultants, and vendors
• Collaborate cross-functionally with sales, product, operations, and finance

Execution & Operations

• Balance big-picture planning with hands-on involvement in campaign development and execution
• Manage marketing budgets, timelines, and resources effectively
• Establish processes that support scalability and accountability

Qualifications & Experience

• 5–7 years of experience at leadership level within marketing
• Experience in food, beverage, grocery, consumer packaged goods, or adjacent consumer brands strongly preferred
• Demonstrated success in brand building, growth marketing, and retail expansion
• Exposure to both larger, structured environments and smaller, more entrepreneurial ones.
• A history of working closely with executive leadership and cross‑functional partners.
• Proven ability to lead strategy while remaining deeply involved in execution
• Strong analytical, communication, and leadership skills
• Comfortable operating in a dynamic, entrepreneurial environment

What This Role Offers

• Opportunity to shape the future of a respected specialty brand entering a new growth phase
• High visibility and influence within the organization
• A blend of strategic ownership and hands-on impact

City Staffing is committed to diversity, equity, and inclusion (DEI) in all aspects of our business. As a women-owned and operated business, WBE certified, we recognize the importance of creating an inclusive and welcoming work environment for all individuals regardless of age, race, creed, color, national origin, sex, ability, marital status, gender identity and/or expression, or sexual orientation.