Communications Manager

 
For more information about this position and our competitive pay, benefits package and pension plan, refer to this job posting or our City website athttps://www.governmentjobs.com/careers/hollywoodfl .

JOB SUMMARY:

This is highly responsible, specialized public communications work involving research, documentation, crafting, and distributing written and oral communications, as well as management of the communications team, manages multiple requests from all departments and development of systems used to distribute information. The employee in this class directly manages a team of 6 and works within a team of 13 under the supervision of the Director of Communications, Marketing and Economic Development.  The Communications Manager is responsible for coordinating, crafting, and implementing cost-effective, impactful and appropriate public relations, marketing and educational messaging and materials that promote Hollywood’s brand and message through the use of various communications media including broadcast, online, social, in-person, and print.  Responsibilities include but are not limited to management of the City’s website content, social media accounts, Government Access Channell, LED billboards, physical print materials, media relations and other outreach channels, as well as oversight of content development and strategy development.  Additional responsibilities include media relations, budget management, team development, emergency notifications, public education, and promotion of special events, programs and services that reinforce the City’s brand.   The incumbent in this classification will be one of the Public Information Officers for the City and will serve as the main media spokesperson in the absence of the Director. This employee’s activities are supervised by the Director, Communications, Marketing and Economic Development for adherence to City policies, procedures and attainment of objectives.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:

• Responsible for managing the Communication Division and team of 6 employees.
• Conceptualizes, crafts, and implements brand-appropriate public information, educational, public relations, advertising and marketing messaging for the City.

• Coordinates website goals and objectives and manages the team to ensure timely and accurate updates are posted.  Steps up and steps in to write, copy edit and post ensuring updated content is maintained and presented in an attractive, consistent, and ADA compliant manner on the City’s website.  
• Develops and maintains the City’s social media strategy and uses social media tools and management/scheduling tools including Instagram, Facebook, Twitter, LinkedIn, YouTube, Hootsuite, and Smartsheet to achieve City’s communication objectives in coordination with other City Departments and Offices.
• Conducts research of new web features and tools for enhancing online offerings.
• Monitors and oversees the preparation of website user statistics and reports.
• Plans, designs, writes, reviews and coordinates the production of City publications, including brochures, pamphlet, posters, flyers, newsletters and reports.
• Assists in the administration of the City’s Communications Plan to keep the public informed of departmental programs, events, accomplishments and activities.
• Provides oversight for the development of video and audio content for the City’s government access cable channel, social media channels, and websites.
• Researches, writes and disseminates news releases, photo ops and other informational materials and builds relationships with newspaper, television, radio and other communication media outlets to pitch story ideas and content.
• Serves as main PIO, MC and/or event host as assigned.
• Serve as the main point person for Groundbreaking, Ribbon Cutting or other events. 
• Strategizes, orders and manages swag inventory.  Experience in media buying, paid advertising placement and securing earned media 
• Experience in media buying, paid advertising placement and securing earned media. 
• Effectively and positively represents the City in delivering and performing work with colleagues and clients, irrespective of gender, race, religion, age, disability, political affiliation or belief, or sexual orientation.
• Establishes and maintains effective and professional relationships with work colleagues, supervisors and managers.
• Makes recommendations regarding hiring and promotion of subordinates; manages discipline of subordinates; authorizes leave and overtime; evaluates and rates employee's performance on an annual basis
• Makes recommendations on employee/labor relations issues.
• Supervises staff in accordance with the general policies established by the Office Director.
• Recommends policies and procedures for the Division.
• Provides recommendations for division budget, including options for cost savings and approving expenditures.
• Performs related work as required and assigned for this position.

EDUCATION/EXPERIENCE: 

To perform this job successfully, an individual must be able to perform each essential function satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Required:

Bachelor’s Degree from an accredited college or university in public relations, journalism, communications or a closely related field plus a minimum of three (3) years of experience in public information, public relations/marketing for a government agency or for a private agency servicing local government clients and experience in managing a team of 2 or more employees.

Additional education and experience or an equivalent combination of training and at least five (5) years of experience may be substituted for the above requirements.

Preferred:

Multilingual, team management, strong writing skills, experience in content development and social media marketing. 

CERTIFICATES, LICENSES, REGISTRATIONS: 

• Valid Driver’s License: With proof of automobile insurance 
• Background Check: Must have an acceptable background record
• Driving Abstract: Must have an acceptable driving record

KNOWLEDGE, SKILLS, ABILITIES: 

• CivicPlus suite of tools, Everbridge, Smartsheet, Hootsuite, AI tools
• Advanced writing skills
• Ability to quickly understand complex topics and scenarios
• Ability to manage, prioritize and delegate project tasks and follow through to project completion
• Real understanding of local government processes and procedures
• Experience with managing staff
• Elevated drive to provide excellent Customer Service, Customer Satisfaction and Public Service 
• Experience with planning and managing an annual budget
• Ability to communicate effectively, orally and in writing.  Multilingual a plus.
• Ability to establish and maintain effective working relationships with City officials, supervisors, colleagues, subordinates, media, and the public.
• Ability to use PC-compatible desktop publishing, website content management systems, and word processing programs to create content for public dissemination on a broad range of issues. 
• Knowledge of social media tools including, but not limited to Facebook, Twitter and You Tube. 
• Knowledge of applications contained in the Adobe Creative Suite (CS) including Photoshop, Acrobat and InDesign. 
• Knowledge of all aspects of video production and in the operation of basic audio-visual equipment.
• Skill in the operation of general office software including Microsoft Excel, Microsoft Word, Microsoft Publisher and PowerPoint.
• Knowledge of the laws affecting public disclosure of information.
• Ability to organize, prioritize and manage complex workloads.  
• Ability to analyze information quickly, use independent judgment and make effective decisions.
• Skill in the use of modern office equipment.

PHYSICAL DEMANDS:

The physical abilities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job, the employee is regularly required to walk, sit, write, hear, speak and be required to exert up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. May require the use of fingers or hands to manipulate objects such as picking, gripping, or pressing.  Specific vision abilities required by this job include close and distance vision, peripheral, and depth perception.   Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT:
Work is performed primarily in an office environment that requires the employee to be sensitive to change and responsive to changing goals, priorities, and needs.Required Education and Background Information: Look over the announcement carefully to determine your eligibility. Please note minimum education and experience requirements. Closed competitive positions are open only to employees while open competitive positions are open to anyone who meets the minimum qualifications for the position. Evidence of a GED test score is required if submitted for high school diploma. Applicants are responsible for clearly documenting work experience and/or providing all relevant information at the time of application. Additional information will not be accepted after the announcement closing date.

Examination: Depending on the number of applicants and the quality of their education and experience, the examination may consist of one or more of the following tests: written examination, performance examination, education and experience evaluation, oral examination and/or other job related examinations.

You will be notified of the time and place of your examination when you file or later by mail. A passing grade is required on each part of the process. Repeated participation in any examination for which the same test is used is limited to once every 6 months. Your examination results will be sent by email as soon as possible after the grading is completed.

Final passing grades are used to determine a candidate's position on the eligibility list of successful candidates. Departments fill vacancies from this list. The top three names are considered for each vacancy unless otherwise modified. Those not appointed are returned to the eligibility list for further consideration in accordance with the Civil Service Ordinance. Your name will remain on a register for one year for open competitive examinations and two years for closed competitive except where labor contract conflicts.

Your name may be removed from an eligibility list prior to one year according to Hollywood's Civil Service Ordinance or labor contracts. Your eligibility may be canceled if you refuse a position or if you are not available for work. You are responsible for notifying the Employment Office, in writing, of any change in your address or telephone number.

Special Accommodation and Communication Needs: The City of Hollywood provides necessary reasonable accommodation in the examination process upon request to persons with disabilities. Such requests must be made PRIOR to any scheduled examination.

Veteran's Preference:   The City values the service that veterans and their family members have given to our country, and as such, proactively recruits and hires veterans and qualified spouses to the greatest extent possible.  Certain servicemembers and veterans, and the spouses and family members of such servicemembers and veterans, receive preference and priority, and certain servicemembers may be eligible to receive waivers for postsecondary educational requirements.  To obtain veteran's preference, candidates MUST submit a copy of separation papers (DD214) and meet eligibility requirements as stipulated by the Florida Statutes. For additional information, please refer to the Florida Department of Veterans' Affairs.
All successful applicants will be required to pass an extensive background which may include criminal history searches, driving history checks, credit report, courthouse searches, education verification, employment verification, professional license verification, or other search methods as deemed necessary for the position. In addition, the applicant will be required to undergo a medical examination, which may include a drug screening, prior to appointment.

EMPLOYMENT OF RELATIVES:  The City of Hollywood has an Ordinance which regulates the employment of relatives of City employees.   Effective January 28, 2008, a relative may only be hired under the following additional conditions:

• The relative must have competed in an appropriate examination process as determined by Human Resources and be placed on a civil service eligibility list;
• The relative must be among the top three ranked candidates available on the certified eligibility list unless expanded by the Civil Service Board;
• The Department or Office Director and the Director, Human Resources must demonstrate that it is in the best interests of the City of Hollywood to hire the relative of a public officer or employee.

As of 12/15/2005 the City will require all newly hired employees to sign an affidavit affirming non-usage of tobacco or tobacco products within the last year prior to submission of application and will continue to be a non-user of tobacco products throughout employment with the City of Hollywood.

REASONABLE ACCOMMODATION: The Employment Office will make reasonable efforts in the examination and workplace to accommodate persons with disabilities. Please advise Human Resources of special needs by calling (954) 921-3216.

All applicants receive consideration for employment regardless of race, color, religion, gender, national origin, age, abilities, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression (except as limited by law, Personnel Rules, Collective Bargaining Agreements, or bona fide occupational disqualifications).  

The City of Hollywood is an Equal Opportunity / Equal Access Employer.

Salary : $88,845 - $142,153