Digital Storyteller - Social Media Coordinator

Title: Digital Storyteller - Social Media Coordinator
Status: Full-time
Compensation: $49,117 - $59,263

The City of Fishers Parks and Recreation Department is seeking a full-time Digital Storyteller - Social Media Coordinator to provide communications and implementation support to the Parks and Recreation Department and all of its brands. This position primarily supports the department through digital communications platforms, multimedia production, and marketing and administrative support. This position requires day-to-day management of Fishers Parks social media channels including but not limited to digital storytelling for Fishers Parks, Fishers AgriPark, Fishers Farmers Market, Nickel Plate District Amphitheater, and Maker Playground. This is a full-time position, working 35 hours per week on-site in the office or at city-sponsored events. Must be available some nights and weekends, particularly through summer months. Remote work is NOT available for this role.

Examples of Duties:

• Execute all social media content creation and assist with digital communications and marketing, including drafting and creating, posting, and scheduling all social media for the department.
• Assist the Marketing & Communications Manager with the strategy, development, and implementation of the department’s events, programs, and initiatives on social media channels (Facebook, Instagram, X, YouTube, TikTok, etc.).
• Create engaging digital content, including videos, photos, and graphics for social media and web platforms.
• Draft, design, and send mass email communications and e-newsletters to stakeholders, residents, and businesses.
• Support initiatives and campaigns as directed through marketing, digital communications, and promotional support.
• Proactively seek marketing assets in order to create digital and print content for social media and promotional purposes (capturing photo and video content on site at events and in our parks)
• Monitor and report on trends, analytics, and insights related to social media engagement via monthly reporting. Research and implement best practices for enhancing digital communications.
• Assist with media relations tasks including authoring media materials, fulfilling photo requests, coordinating interviews and video shoots, etc.
• Learn the City of Fishers' digital software tools to effectively execute tactics including Delivra, Sprout Social, Wordpress, Brandfolder, Canva and others.
• Provide on-site event support, including but not limited to, event set up and tear down, social media posting during the event, event photography, and other duties as needed. Includes nights and weekends.
• Provide administrative support to the department including, but not limited to, managing the purchasing, ordering, and acceptance of materials; distributing promotional materials; interacting with stakeholders in person or via phone or email as a representative of the City; and preparing and distributing campaign materials.

Minimum Qualifications:

• Degree with course work in public relations, communications, marketing, journalism, or related field and experience in social media engagement across various platforms, public relations, or equivalent combination of education and experience;
• Minimum 6 months work experience in communications, public relations, social media management, and/or marketing is highly preferred, particularly seeking experience in social media and content creation;
• Experience using basic business software such as Microsoft Office, social media scheduling software, email communications software, web content management systems (Wordpress), as well as project management software. Must be able to quickly adapt to new technologies;
• Ability to capture and edit high-quality photos and video required;
• Must be comfortable on camera and doing voiceover work for social media posts;
• Valid Indiana driver's license, reliable transportation throughout the work day, and ability to be insured to drive a city vehicle required;
• Strong ability to communicate effectively, both orally and in writing, is essential;
• Ability to independently plan, organize, and prioritize work as well as the ability to work on multiple projects at one time is required;
• Flexible, self-directed, problem-solver with an attention to detail required;
• Must be able to work some evenings, weekends, and holidays throughout the year with as much advanced notice as possible;
• Frequent independent travel throughout the City of Fishers is expected;
• This role is an on-site in-office role with some work at various city locations. Remote work is NOT available for this role.

Important Information:

• The person holding this position will typically work within business hours (8:30am - 4:30pm) but at times will be required to work nights, weekends, and holidays as necessary to participate in programs or events.
• This is an in-person role and is not eligible for remote work.
• If chosen to move forward in the interview process for this role, candidates will be required to present a short social media plan for an assigned event or park.
• Work is performed in a variety of settings including offices, events, parks, etc.

Salary : $49,117 - $59,263