What are the responsibilities and job description for the Director of Marketing and Community Relations position at City of Carmel, Indiana?
Position Overview
The City of Carmel is seeking a dynamic and strategic Director to serve as the chief communications strategist and official spokesperson for the City. This leadership role is responsible for shaping and executing messaging that advances the City’s priorities, informs residents, and maintains public trust.
The MAC Director will lead citywide communications efforts, oversee media relations, and ensure clear, consistent messaging across all departments and platforms. This position plays a critical role in supporting the Mayor, senior leadership, and City departments through effective communication strategies in a fast-paced, high-visibility environment.
Key Responsibilities
Strategic Communications & Leadership
- Develop and execute a proactive communications strategy aligned with the City’s vision and policy agenda
- Provide communications counsel to the Mayor, senior staff, and department heads
- Establish short- and long-term goals for public information, marketing, and communications programs
- Lead internal communications efforts to improve employee engagement and alignment
- Lead Marketing & Community Relations (MAC) team
Media Relations & Public Information
- Serve as the City’s primary spokesperson and media contact
- Draft press releases, speeches, talking points, and media advisories
- Coordinate press conferences, media briefings, and interviews
- Build and maintain strong relationships with local, regional, and national media
Digital & Content Strategy
- Oversee content creation for social media, newsletters, and the City website
- Manage the City’s social media presence and digital outreach strategy
- Direct multimedia production, including video, graphics, and photography
- Monitor media coverage and public sentiment to inform strategy
Crisis & Community Communications
- Lead crisis communications and rapid response efforts
- Inform the public of breaking news through digital and media channels
- Respond to public inquiries, complaints, and Mayor’s correspondence
- Develop public information campaigns to promote key initiatives
Community Engagement & Events
- Plan and execute public events, press conferences, and community meetings
- Oversee programs such as the Carmel Neighborhood Association Network (CNAN) and Carmel Small Business Network (CSBN)
- Host tours for visiting officials and stakeholders
- Manage awards programs and prepare proclamations
Operations & Administration
- Develop and manage the MAC Department and budget
- Monitor expenditures and approve claims
- Identify and distribute grant opportunities
- Stay current on communications trends, tools, and regulations
Qualifications
Education & Experience
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field (Master’s preferred)
- Minimum of seven (7) years of progressively responsible experience in communications, media relations, or public relations
- Government or public sector experience strongly preferred
- Valid Indiana driver’s license required
Skills & Competencies
- Exceptional written, verbal, and public speaking skills
- Strong editing, proofreading, and storytelling abilities
- Proven experience in media relations and crisis communications
- Knowledge of municipal government operations
- Experience with digital media, social platforms, and community engagement
- Ability to manage multiple priorities in a fast-paced, politically sensitive environment
- Strong leadership, collaboration, and interpersonal skills
- High level of discretion and confidentiality
Work Environment
This role may require availability outside of standard business hours, including 24/7 responsiveness during emergencies. Occasional physical activity and exposure to outdoor conditions or emergency situations may be required.
Our Culture
Vision
To be the best-run, most desirable city in the nation.
Mission
To curate an environment where big dreams flourish, powered by a world-class quality of life.
Values
- Innovate Fearlessly – Embrace change and reach higher
- Lead with Heart – Serve with purpose, authenticity, and care
- Empower Together – Build bridges that unite and inspire
Equal Opportunity Employer
The City of Carmel is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, reasonable accommodations will be provided to qualified individuals with disabilities.