What are the responsibilities and job description for the Marketing and Sales Director position at Greenwood Village South Senior Living Community?
Greenwood Village South | Greenwood, IN
Greenwood Village South is a premier Life Plan Community located just south of Indianapolis in Greenwood, Indiana. Our 425-unit, entry fee CCRC spans 64 acres and offers IL, AL, memory care, and SNF, all supported by a strong reputation for excellence and a vibrant, mission-driven culture.
With 95% occupancy and a highly engaged team, Greenwood Village South is not only thriving today, but actively shaping its future.
We are currently undergoing a transformational $100 million campus expansion, representing a rare opportunity to lead sales and marketing for both an established, high-performing community and a major new development. Phase 1 of the project is already 85% presold and scheduled for completion in Q2 of 2027.
This expansion includes:
- 66 new IL residences, including innovative hybrid homes
- 30,000 sq ft of new amenity space featuring a natatorium, bistro, library, auditorium, and additional wellness and gathering areas
- 20,000 sq ft of fully renovated administrative and amenity space
This is a unique opportunity to help define and deliver the next chapter of an already exceptional community.
We are seeking a Director of Marketing and Sales to lead and execute all sales and marketing strategies across both the existing campus and expansion project.
This is an on-site leadership role responsible for driving occupancy, revenue growth, and brand positioning while ensuring an exceptional experience for prospective residents and their families.
Key responsibilities include:
- Leading, coaching, and inspiring a high-performing sales and marketing team
- Taking an active, hands-on role in selling, with a strong focus on development and presales
- Developing and executing strategic marketing, outreach, and lead generation initiatives
- Building and maintaining strong relationships with prospects, residents, families, and referral partners
- Identifying and pursuing new business development opportunities
- Partnering closely with executive leadership and development teams throughout the expansion lifecycle
- Utilizing CRM systems and marketing tools to track performance and optimize results
The ideal candidate is a results-driven leader who combines strategic vision with personal selling expertise and thrives in a performance-oriented environment.
Preferred qualifications include:
- Proven success in sales and sales operations, with a track record of achieving occupancy and revenue goals
- Experience leading, developing, and motivating high-performing sales teams
- Strong relationship-building skills with a focus on customer experience and service excellence
- Demonstrated business development capabilities and strategic growth mindset
- Excellent communication, presentation, and organizational skills
- High level of professionalism, integrity, and accountability
- Proficiency in CRM systems and marketing platforms
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Experience in senior living or healthcare marketing strongly preferred
- Experience within an entry fee CCRC and/or development and presales environment highly preferred
- Competitive base salary
- Substantial performance-based incentives
- Relocation assistance available for qualified candidates
Full-time benefits include:
- Medical, dental, and vision insurance
- Paid Time Off (PTO)
- Company-paid life insurance and short-term disability
- Long-term disability coverage
- Paid holidays and birthday off
- 403(b) retirement plan with company match
- Tuition reimbursement
- Career advancement opportunities
Greenwood Village South offers a rare combination of stability, performance, and forward momentum.
You will join a tenured, collaborative leadership team deeply committed to excellence in serving older adults, while partnering with Life Care Services, a recognized leader in senior living management known for innovation and operational excellence.
If you are a high-performing senior living sales leader seeking a career-defining opportunity to lead through growth, we encourage you to apply.