What are the responsibilities and job description for the Communications Associate position at City of Brooklyn Park?
Engage with online communications, manage social media accounts, and analyze metrics to optimize social media presence.
Develop engaging and shareable content tailored for various social media platforms to increase city visibility and engagement.
Plan social media campaigns to drive traffic, leads, and conversions.
Build relationships with the audience by responding to comments and messages to assist with building a positive brand image.
Monitor social media metrics, analyze campaign performance and provide regular reports to evaluate the effectiveness of strategies.
Format reports and/or publications for print.
Prepare department reports and budget books
Provide website management.
Create new webpages, edit webpages, and copywriting
- Assist communication leadership in developing a strategic plan that aligns with the overall marketing objectives.
- Stay up to date on social media trends, algorithms, changes, and industry developments to adapt strategies.
- Assist with internal and external communication projects.
Create social media and digital graphics.
Copywriting for social media, emails and newsletters.
Capture and edit video content for events and advertising.
Photograph events for social media content and edit photos.
Support department communications for Police, Fire, Public Works, Community Development, Finance, Administration and Recreation & Parks.
Perform other duties as assigned.
Associate degree in a related field.
Experience
One (1) year experience in creating social media content, graphic design, or communications.
Valid driver license.
Equivalency
An equivalent combination of education and experience closely related to the duties of the position MAY be considered.
- Technical ability to work on a MAC or PC.
- Technical ability to run a DSLR professional video camera and knowledge of lighting and audio.
- Ability to independently manage time and balance competing priorities, and meet strict deadlines.
- Ability to convey information clearly and adapt messaging for multicultural audiences.
- Conceptualize and produce visually appealing, innovative content that captures audience attention.
- Knowledge of HTML.
- Knowledge of Search Engine Optimization (SEO) and Google Analytics.
- Knowledge of website Content Management Systems (CMS), specifically WordPress.
- Knowledge of video editing software.
- Deep understanding and knowledge of social media sites such as Facebook, X, Instagram, TikTok, and social media management tools such as Hootsuite.
- Ability to provide a level of customer service that meets or exceeds customer expectation and satisfaction, both internally and externally.
- Embrace and engage in cultural shift toward Continuous Improvement.
- Proven ability and demonstrated commitment to an inclusive workplace related to racial equity, diversity, and inclusion.
- Two or more years of highly related experience in film, graphic design, web content management and social media platforms.
- Adobe Cloud experience.
- Previous experience working with people from various cultural, socioeconomic, racial, and ethnic backgrounds.
- Fluency in Spanish, Hmong, Russian, Somali, Lao or Vietnamese language(s).
The physical demands described here are representative of those that must be met by an employee to successfully and safely perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to fully and safely perform the essential duties.
- Core business hours are set by departments based on operational needs. Alternative schedules can be arranged, but must comply with the City’s Alternative Work Arrangement policy.
- Work flexible days and hours to attend evening and weekend events and meetings on a frequent basis.
- Prolonged periods of walking, standing, bending, sitting, stooping, or kneeling.
- Must be able to lift and carry or otherwise move 10 pounds occasionally.
- Office environment; exposure to computer screens; working closely with others, frequent interruptions.
The City has determined that a criminal background check and/or qualifications check may be necessary for certain positions with this job title. Applicants may be required to sign an informed consent form allowing the City to obtain their criminal history and/or verify their qualifications in connection with the position sought. Applicants who do not sign the informed consent form will not be further considered for the position.
Selection Process
The selection process will consist of one or more of the following steps: a rating of relevant education and experience and/or an oral examination (100%). It is important that your application show all the relevant education and experience you possess. This information will be used to determine which candidates will proceed in the selection process. A submitted application is also used to verify the answers to any supplemental questions. Only those candidates who attain a passing score (70%) on each step in the selection process will be placed on the eligible list. The Human Resources Department reserves the right to limit the number in any phase of the selection process.
Brooklyn Park is a thriving northwestern suburb of Minneapolis and the sixth largest city in the state with over 80,000 residents and 30,000 jobs. As the 11th fastest growing city in Minnesota, the city has become even more vibrant because of our remarkable racial and cultural diversity. Approximately 64 percent of our residents are people of color, 22 percent are foreign-born, and more than a quarter speak a language other than English at home.
Our Vision, Values and Goals
To help us evaluate candidates' education, experience and skills, we are asking all candidates to provide a resume for this position
Department/Division: Administration Department/Communications Division
We welcome applications from all individuals, including (but not limited to): people of all abilities, persons of color, Veterans, LGBTQ and women. If you need these materials in an alternate format or if you have a disability-related need and need assistance with the application process, please contact Human Resources at either 763-493-8016 or via e-mail at HumanResources@brooklynpark.org.
Salary : $34 - $43