Digital Marketing Specialist

LOCATION

Remote within the United States with periodic travel to company headquarters in Ogden, Utah.

COMPANY

CITTA Brokerage is a specialty customs brokerage firm focused exclusively on duty drawback, a federal program that allows companies to recover eligible customs duties, taxes, and fees paid on imported goods that are later exported or destroyed.

ABOUT CITTA BROKERAGE

CITTA Brokerage Company helps importers, exporters, and manufacturers recover tariff duties through the federal Duty Drawback Program. The filing process is complex and highly regulated, and CITTA specializes in managing claims so clients can recover money owed to them by the U.S. government.

CITTA works with companies across a range of industries to simplify the drawback process, maintain compliance, and help clients improve cash flow by recovering duties that might otherwise be lost. As the company grows, it is expanding its marketing function to increase brand visibility, strengthen digital presence, and generate qualified leads that support revenue growth.

POSITION OVERVIEW

CITTA Brokerage is seeking a Digital Marketing Specialist to support and execute the company's marketing strategy across multiple channels. This position plays a key role in expanding the company's digital presence, improving lead generation, and supporting sales pipeline development.

This role is well suited for a B2B marketing generalist with strong digital marketing capabilities who enjoys both strategy and hands-on execution. The person in this position will manage SEO initiatives, paid digital advertising, website optimization, marketing campaigns, marketing operations, and content programs. The role also supports account-based marketing initiatives and nurture campaigns designed to move prospects from Marketing Qualified Lead to Sales Accepted Lead.

The Digital Marketing Specialist will work closely with the Director of Marketing and sales team to execute programs that strengthen CITTA's brand visibility, engage target accounts, and support revenue growth.

KEY RESPONSIBILITIES

Digital Marketing and Lead Generation

• Plan and execute digital marketing initiatives across multiple channels including search, paid advertising, email, social media, and website campaigns.
• Support lead generation programs that drive qualified inbound opportunities for the sales team and improve conversion from initial engagement through pipeline progression.
• Assist with account-based marketing programs designed to engage target companies, industries, and key decision makers using first-party and market intelligence data.
• Track performance metrics and optimize campaigns based on marketing analytics, conversion data, and lead quality.

Search Engine Optimization and Generative Search Visibility

• Manage search engine optimization initiatives designed to improve organic search visibility and website traffic.
• Monitor and optimize website content to perform well in both traditional search engines and emerging generative AI search environments.
• Identify keyword opportunities and develop SEO content strategies aligned with buyer search behavior and industry demand.

Paid Advertising, A/B Testing, and Campaign Execution

• Support planning and execution of paid advertising programs across Google, Bing, and LinkedIn.
• Run and evaluate A/B tests on ads, landing pages, social posts, and campaign messaging to improve click-through rates, engagement, and conversion performance.
• Monitor campaign performance and adjust targeting, creative, messaging, and budgets to improve results.
• Develop and test landing pages that support digital advertising campaigns and lead capture.

Website Management and Content Strategy

• Recommend and execute best practices for high-performing and memorable account-based marketing campaigns.
• Maintain and update the company website using WordPress.
• Assist with website content development, landing page creation, and ongoing optimization.
• Execute campaigns using gated high-value content marketing assets (e.g., white papers, checklists, guides, etc.,) that build awareness, educate prospects, and drive conversion.
• Help create content journeys that encourage prospects to engage, share contact information when appropriate, and continue moving through the funnel.

Marketing Automation, Nurture Campaigns, and CRM Integration

• Support marketing programs using HubSpot and other automation tools.
• Develop and manage email marketing campaigns and nurture programs designed to keep leads engaged and move them through the funnel toward sales conversations.
• Partner with sales and SDR resources as applicable to improve handoff quality, follow-up timing, and pipeline acceleration.
• Help maintain clean marketing data, campaign tracking, and reporting inside CRM and marketing systems.

Social Media and Digital Presence

• Support company social media presence including LinkedIn and other relevant platforms.
• Publish and distribute content designed to increase brand awareness, engagement, and traffic among target audiences.
• Use testing and performance data to refine social content strategy and paid social execution.

Marketing Intelligence and Market Research

• Use market intelligence tools such as ZoomInfo and similar platforms to support prospect targeting, segmentation, and campaign development.
• Research market trends, buyer needs, industry developments, and competitor activity to inform digital marketing strategy and messaging.

Marketing Operations and Support Activities

• Assist with coordination of industry events, webinars, and trade shows.
• Create sales enablement materials including slide presentations, documents, and supporting marketing assets.
• Provide operational support across the marketing function as needed.

QUALIFICATIONS

Education and Experience

• Bachelor's degree in marketing, communications, business, or related field.
• Two to six years of marketing experience with strong digital marketing exposure.
• Experience supporting B2B marketing programs preferred, including account-based marketing strategy and tactics

Skills and Capabilities

• Strong understanding of SEO, digital marketing, account-based marketing, paid advertising, and lead generation fundamentals.
• Experience working with Google Ads and LinkedIn advertising programs.
• Experience with A/B testing, campaign analysis, and conversion optimization.
• Familiarity with WordPress website management.
• Experience with marketing automation platforms such as HubSpot.
• Strong writing and content development capabilities, including the ability to support both gated and ungated content strategies.
• Comfort using market intelligence platforms such as ZoomInfo.
• Ability to analyze marketing performance data and improve campaign results.
• Strong organizational skills and ability to manage multiple projects simultaneously.

PERSONAL ATTRIBUTES

• High energy professional who enjoys testing new marketing ideas and approaches.
• Comfortable working in a small and entrepreneurial team environment.
• Strong communicator who collaborates well with marketing and sales leadership.
• Curious and adaptable with a willingness to learn new tools and technologies.

COMPENSATION

• Target salary range of $60,000 to $75,000 depending on experience and qualifications.