Digital Marketing Coordinator

We are currently seeking a Digital Marketing Coordinator who will support the execution of digital marketing strategies to enhance GICU's online presence, drive engagement, and support marketing objectives. Working closely with the marketing team, this role will assist with managing digital campaigns across paid, earned, and owned channels, update web content, and track performance metrics. The role requires a creative and analytical mindset to optimize marketing performance and align it with the overall marketing

Location: 1509 Baltimore Drive, Ames, IA 50010 - Hybrid work availability

Hours: Monday - Friday 8am-5pm

Essential Functions & Responsibilities:

• Assist in managing digital advertising campaigns by helping monitor performance, track budgets, and support optimizations such as adjusting keywords or refining target audiences. Help set up and monitor A/B tests and ensure campaign assets are deployed correctly.
• Maintain and update GICU's website content, ensuring accuracy, usability, and alignment with current campaigns. Assist with basic SEO tasks such as updating metadata, adding image alt text, and using UTM parameters for tracking campaign traffic.
• Support email marketing efforts by building and sending campaigns, maintaining lists, and helping monitor performance metrics. Assist in setting up automated campaigns and using CRM tools to support personalized member communications.
• Help collect and organize campaign performance data. Prepare reports and dashboards that summarize results and trends to support team strategy discussions.
• Help collect and organize campaign performance data. Prepare reports and dashboards that
  summarize results and trends to support team strategy discussions.

Knowledge and Skills:

Experience:One year to three years of similar or related experience.

Education: (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., digital marketing certifications in lieu of a degree).

Interpersonal Skills: Work involves extensive personal contact with others and is of a personal or sensitive nature. Motivating, influencing, and/or training others is key at this level. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.

Physical Requirements: While performing duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel objects, tools or controls, reach with hands and arms. The employee frequently is required to talk or hear. The employee must be able to lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. May be requested to work overtime and weekends for special program events.

Travel Requirements: Up to 10% for events or other work-related duties.

Work Environment: Work is performed in a standard office environment with a quiet to moderate noise level. May periodically travel to other branches. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.