F&B and Rewards Data Analyst

JOB DESCRIPTION

The F&B and Rewards Data Analyst will support the Director of F&B Analytics and the and the Director of Marketing & Loyalty to drive sales by analyzing the sales and Rewards members information, to create year around promotions, specials, or any sale technique to increase the theaters profitability. Assist in managing a benchmark database of the competitors’ (Movie theaters and Restaurants) prices and promotions. 

Support all financial aspects relating to marketing and F&B efforts, working closely with senior marketing and finance leadership to evaluate, analyze, report, and draw insights on all aspects of marketing tests, promotions, coupons, product mix and loyalty program. This position will co-report to the Director of F&B Analytics and the Director of Marketing & Loyalty.

• Analyzes marketing strategies
  • Marketing tests, promotions
    • Partners with marketing team to offer financial perspective on all marketing activity, helping to guide the organization to the most optimal decisions. Includes impacts to both sales and food cost.
    • Performs “test and learn” analysis (change in test group vs. the control group, post-period vs. the pre-period) to understand incremental impacts of activity to sales and/or margin.
    • Provides proactive and timely Excel or dashboard-related analysis on all key metrics with a focus on results, insights, and observations.
    • Summarizes results of all activity to company leadership team, drawing insights and recommendations as appropriate.
  • Coupon/Pricing activity
    • Works closely with the marketing team, recommends markets and timing to achieve desired goals.
    • Tracks and reports coupon redemption/impact from price changes at the restaurant level.
    • Reports weekly results against goals, highlighting variances and rationale/insights.
  • Loyalty
    • Partners with marketing to understand performance of new and/or evolving ecommerce and loyalty initiatives and enhanced media strategies.

• Menu Changes/Product Mix Analysis
  • Contributes to sales and food cost forecasts by projecting sales mix by product by event.
  • Highlights shifts in product mix and identifies contributing factors. Makes recommendations to marketing to optimize mix considering food costs.
  • Deconstruct check components to provide insights on customer purchasing behavior and patterns to highlight marketing and menu opportunities.
  • Create reports and dashboards to effectively communicate product mix and check insights at various levels of the restaurant and product hierarchy.
  • Analyze and track prices of similar competitor’s products (benchmarking)
• Reporting
  • Updates leadership daily/weekly on sales results. Understands weather, macroeconomic, mix, and other year-over-year impacts on sales comp. Will document insights through Power BI dashboards, Excel schedules, and Powerpoint slides.
  • Create schedules and dashboards around performance vs. plan, forecast, and prior year for executive discussions, marketing meetings, period-end decks, and Board presentations.

• Bachelor’s Degree in Finance, Business, or analytical field (Mathematics, Statistics, etc.). 

• Minimum of 1 years of related experience.
• Experience in QSR, Restaurant, or Retail industries preferred.
• Highly proficient in Excel and Microsoft Office suite.

• High-level analytical and problem-solving skills with the ability to think independently, take corrective action, and resolve inquiries and requests for information.
• Strong technical capabilities. Proficiency in Microsoft Excel and Microsoft PowerPoint.
• Experience/proficiency with SQL databases.
• Experience with PowerBI, Tableau, or other visualization tools.
• Understands “test and learn” mentality. 
• Excellent customer service skills with the ability to engage others and establish rapport.
• Excellent verbal and written communication skills with ability to effectively communicate and build relationships with all levels within the organization, and with guests, franchisees, and suppliers.
• Excellent organizational skills with ability to handle multiple priorities, meet demanding deadlines, adjust to sudden changes in workflow, and maintain high quality standards with a strong attention to detail and accuracy.
• Ability to effectively present information and respond to questions from leaders and peers.
• Ability to establish and maintain robust processes relied upon by senior management.
• Ability to deal with ambiguity and propose creative solutions.
• Ability to maintain all job-related information in a confidential and private manner.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear.  The employee frequently is required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms.  The employee must occasionally lift and/or move up to 10-15 pounds. 

 While performing the duties of this job, the employee regularly works in a general office environment where typical levels of noise, dust and activity can be expected.  The noise level in the work environment is usually moderate.

Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change or be added at any time per the business needs. 

Cinépolis USA is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.