Director of Acquisition

Director of Acquisition

About Chirp

We’re not here to compete in an existing category — we’re here to create one. Chirp’s vision is to define and own Relief Tech: a new category built on the belief that everyday pain relief should be accessible, effective, and something people actually love. Our mission is simple: bring relief to as many people as possible, by making things people love.

Since 2015, we’ve been building innovative products — like the Chirp Wheel, the Contour, and the Halo — that help people feel better so they can do more. Headquartered in Lehi, Utah, we’re a fast-moving team on the ground floor of something big.

At Chirp, we care deeply about the why behind what we do. We’re building a world of relief — and we have a serious amount of fun and satisfaction doing it. You’ll see firsthand how every department (including yours!) plays a role in that mission.

The Role

The Director of Acquisition owns Chirp’s performance marketing engine — driving scalable, efficient customer growth across all paid channels. This is a P&L leadership role: you’re accountable for translating marketing investment into revenue, profitability, and long-term customer value. You’ll lead a high-performing internal team and manage key agency partners, operating at the intersection of data, creative, and channel strategy.

This role is a core driver of Chirp’s growth — owning the systems, strategy, and execution that convert marketing spend into revenue, while shaping how performance, brand, and product work together to scale.

What You’ll Do

Leadership & Ownership

• Lead the performance marketing team and set the direction for how Chirp acquires customers at scale
• Own the performance marketing P&L — including budget allocation, efficiency, and return on investment
• Set clear goals, KPIs, and accountability structures across all acquisition channels

Strategy & Execution

• Set and execute the overall paid media and customer acquisition strategy
• Manage and optimize budget allocation across channels to achieve CAC, ROAS, and payback targets
• Build and scale a rigorous testing framework across creative, audiences, and offers
• Continuously identify and scale new growth channels and opportunities

Channel Ownership

• Oversee buying and optimization across Meta (agency partnership), Google Ads (direct), Amazon (global, agency partnership), Affiliate, and emerging paid channels
• Manage and optimize traditional marketing efforts where applicable

Agency & Partner Management

• Manage relationships with Chirp’s Amazon, Meta, and Podcast agency partners
• Hold agencies accountable to performance goals and ensure tight alignment on strategy and execution

Analytics & Cross-Functional Collaboration

• Oversee marketing analytics, attribution, and reporting — ensuring clear, data-driven visibility across the organization
• Translate performance data into actionable insights that improve results and inform strategy
• Partner closely with brand, creative, finance, product, and operations teams on launches, budgeting, and growth initiatives

What We’re Looking For

Required

• 7–10 years in performance marketing or customer acquisition
• Proven track record managing and scaling large paid media budgets
• Deep expertise across Meta, Google Ads, Amazon, and DTC growth channels
• Strong P&L ownership mindset — you think like a business owner, not just a channel manager
• Experience managing both agencies and internal teams
• Highly analytical with the ability to translate data into strategy and execution
• Hands-on operator who can also lead strategically — you’re not above getting into the details

Bonus Points

• Experience scaling a DTC or wellness brand from growth to scale
• Familiarity with incrementality testing, MMM, or advanced attribution methodologies
• Passion for health, wellness, and the products Chirp is building

What’s In It For You

We believe great work deserves great rewards. Here’s what you can expect when you join Team Chirp:

✓ Medical insurance (75% employer-paid for employee; 50% for dependents)

✓ Dental, vision, accident & hospital indemnity insurance

✓ $25,000 life insurance policy (with option to purchase additional coverage)

✓ 401(k) plan

✓ 12 paid company holidays — including Pioneer Day & two floating summer Fridays

✓ Flexible PTO — we suggest ~5 weeks; trust and accountability over tracking

✓ [If applicable: Bonus potential based on role, personal KPIs & company performance]

✓ 2x corporate ski passes: Solitude, Brighton, Snowbird & Alta

✓ Quarterly parties, team offsites, and a culture that celebrates wins big and small

✓ Work that actually matters — every product we ship helps someone feel better

Chirp is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

gochirp.com ·Lehi, Utah