Web and Email Specialist

Salary: $75,000/year - $80,000/year

Position Summary

The Web and Email Specialist supports the day-to-day management of Children's Aid's website, email campaigns, and related digital platforms. Reporting to the Director of Digital Strategy, this role is responsible for maintaining website content, executing email marketing campaigns, monitoring digital performance, and supporting integrated communications initiatives that enhance user engagement and advance the organization's digital strategy.

Children's Aid Mission

To help children in poverty to succeed and thrive. We do this by providing comprehensive support to children and their families in targeted high-needs New York City neighborhoods. Children's Aid annually serves children and their families at over forty sites in New York, as well as through three national program models. Children's Aid is concentrating its efforts on creating cradle-through-college pathways in high-need neighborhoods, with a focus on children's health, family stability, education, and social and emotional development.

Culture and Values

We put children, youth, and families first: We listen to and incorporate the voices of children, youth, and families in all that we do.

We seek equity and transformation in our communities: We courageously work within and outside systems to create opportunities for children, youth, and families.

We strive for excellence: We hold ourselves to the highest standards and are committed to continuous learning and improvement.

We are powered by collaboration: Our work is stronger when we trust, partner, and respect each other and the communities we serve.

We are driven by compassion: We lead with kindness, care, and empathy and believe in the endless potential of the people we serve and our team.

Essential Duties and Responsibilities

Website & Email Management

• Maintain and update website content, ensuring alignment with brand guidelines and organizational messaging.
• Plan, build, test, and deploy email campaigns, including audience segmentation and A/B testing.
• Troubleshoot website and email issues, coordinating with vendors and technical partners as needed.
• Implement and monitor digital accessibility best practices in collaboration with internal and external partners.

Digital Performance & Optimization

• Monitor and analyze website and email performance metrics, using data and insights to support optimization efforts that improve engagement and overall performance.
• Provide recommendations to enhance user experience, audience engagement, and conversion across digital platforms.
• Stay current on emerging digital tools, trends, and best practices to support continuous improvement of the organization's digital strategy.

Collaboration & General Responsibilities

• Collaborate with communications, content, and digital team members to support integrated marketing and communications campaigns.
• Perform other duties and special projects as assigned.

Minimum Qualifications

• Resume and Cover Letter required.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field required.
• Minimum of three (3) years of experience managing websites and email marketing campaigns.
• Proficiency with website content management systems (CMS) and email marketing platforms, such as Mailchimp, Engaging Networks, or similar tools.
• Working knowledge of HTML, CSS, Adobe Creative Suite or Canva, and Google Analytics.
• Demonstrated ability to analyze website and email performance data to support continuous improvement and optimization.
• Demonstrated project management and organizational skills, with the ability to manage multiple priorities and meet deadlines.
• Demonstrated attention to detail and commitment to producing accurate, high-quality work.
• Demonstrated ability to communicate effectively and collaborate with cross-functional teams.
• Commitment to supporting Children's Aid's mission through effective digital communications.

It is the policy of Children's Aid to provide equal employment opportunity to all employees and applicants for employment and is dedicated to maintaining a work environment that is free from harassment and discrimination. Children's Aid will not tolerate discrimination, harassment, or retaliation on any basis, including race, creed, color, national origin, ethnicity, alienage or citizenship status, gender/sex (including pregnancy), disability, religion, source of income, sexual orientation, gender identity or expression, age, familial status, caregiver status, military status, marital or partnership status, status as a victim of domestic violence, sexual violence or stalking, predisposing genetic characteristics, arrest or conviction record, credit history, unemployment status or any other characteristic protected by federal, state or local law. Children's Aid is committed to complying with applicable state and local laws governing non-discrimination in employment. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Children's Aid will conduct a prompt and thorough investigation of all allegations of discrimination, harassment, retaliation, or any violation of the Equal Employment Opportunity Policy in a confidential manner and will take appropriate corrective action, if and where warranted. Children's Aid prohibits retaliation against employees who provide information about, complain about, or assist in the investigation of any complaint of discrimination or violation of the Equal Employment Opportunity Policy.

The incumbent is expected to work a schedule, whether in-person or hybrid, as determined by the department's needs to facilitate effective collaboration with the team. This flexibility is essential for maintaining seamless communication, fostering teamwork, and ensuring the smooth operation of the department's processes. The position's requirements are subject to periodic review and adjustment based on organizational needs and changes in work dynamics.