What are the responsibilities and job description for the Social Media Specialist position at Chick-fil-A?
Our Leadership Standard
At Chick-fil-A Power & McKellips, leadership is defined by influence, service, and stewardship. As our Social Media Specialist, your leadership extends beyond the restaurant—into the digital space where our brand is seen, experienced, and remembered daily.
You are entrusted to lead in a way that reflects our values both in person and online:
- Personal Excellence – Show up with creativity, consistency, and professionalism in every post, interaction, and campaign.
- Teamwork – Collaborate with leaders and team members to capture and share meaningful moments.
- Honesty & Integrity – Represent the brand truthfully and make decisions that align with our standards.
- Respect – Engage every guest online with kindness, care, and intentionality.
- Growth – Stay current with trends, tools, and strategies while continuously improving your craft.
- Stewardship – Manage the brand’s digital presence with care, protecting its reputation and maximizing its reach.
Role Expectations
This role carries a high standard of excellence. You are not just managing social media—you are the digital face and voice of our restaurant.
You are expected to:
- Model Core 4 and Second Mile Service both in person and online
- Communicate with clarity, positivity, and brand consistency across all platforms
- Demonstrate ownership by treating every post, comment, and campaign as a reflection of the business
- Protect and elevate the brand through strong judgment, tone, and content choices
- Actively engage with our audience—turning followers into loyal guests
- Champion our mission: To be the most caring restaurant in the East Valley by showing care in meaningful ways
- Live our purpose: Building leaders with servant’s hearts
Key Responsibilities
Content Creation & Brand Storytelling
- Create high-quality, engaging, and on-brand content (photos, videos, reels, stories)
- Capture real-time moments that showcase the heart of the restaurant
- Highlight team members, guest experiences, promotions, and community involvement
- Stay ahead of trends and creatively adapt them to fit the brand
Social Media Presence & Growth
- Actively grow followers, reach, and engagement across all platforms
- Build a recognizable, consistent, and relatable brand voice
- Increase visibility through strategic posting, timing, and platform optimization
Sales & Marketing Impact
- Use social media to drive traffic to the restaurant, mobile app, delivery, catering, and events
- Execute campaigns that directly contribute to sales growth
- Promote limited-time offers, events, and key initiatives effectively
Digital Engagement & Community Building
- Respond quickly and thoughtfully to comments, messages, and reviews
- Create conversations—not just content
- Turn online interactions into real relationships and loyal guests
Qualifications
- Strong understanding of social media platforms, trends, and algorithms
- Experience creating engaging photo and video content
- Creative, organized, and highly detail-oriented
- Strong communication and storytelling skills
- Self-starter with a proactive, strategic, and leadership mindset
Role Summary
The Social Media Specialist leads the digital voice, strategy, and presence of Chick-fil-A Power & McKellips. This role is responsible for creating compelling content, building an engaged online community, and driving measurable business results through social platforms.
This position is about more than posting—it’s about creating connection, building influence, and driving action.
Success means Winning Hearts Every Day online and converting digital engagement into in-restaurant visits, mobile orders, catering growth, and community impact.
Chick-fil-A® is more than a restaurant – it’s a brand built on teamwork, leadership development, and a commitment to fostering a positive, people-first environment. Each location is independently owned and operated by dedicated franchisees who prioritize the growth of their Team Members and actively give back to the communities they serve.
Salary : $17 - $20