What are the responsibilities and job description for the Marketing Lead position at Chick-fil-A?
About the Role
Do you love food, community, and bringing people together? Chick-fil-A
Shelby Township and Chick-fil-A Hall Road at Romeo Plank are looking for a
creative, energetic Marketing professional to build and execute the marketing
strategy for both restaurants. You'll work directly with the Owner-Operator to
grow our brand, make a real impact in the community, and lead with food, always
with a focus on creating remarkable experiences for our guests and team
members.
Pay is commensurate with experience.
What You'll Do
Strategy and Planning
- Create a marketing plan for both restaurants, build and execute an actionable plan to deliver it
- Coordinate marketing efforts across both locations, including partnerships and in-store activations
- Lead with great food, including planning and running menu item sampling
- Identify opportunities for the Operator to engage with the community and build the brand
Events and Activations
- Plan and execute in-restaurant events and activations
- Plan and execute external events in the community
- Use Chick-fil-A's internal Spotlight tools to schedule events and treats and to email the guest database
- Organize and execute the Be Our Guest Card distribution strategy
Cow Team and Brand Presence
- Deploy the Cow costume in the restaurants and the community
- Recruit, create, and manage the Cow Team (within our Team)
Community Partnerships and Giving
- Lead the giving strategy and process with the Owner-Operator
- Identify sponsorship opportunities with local organizations and schools
- Organize Leader Academy activations with local schools
Team Member Engagement
- Coordinate the submission of team member scholarship applications
- Conduct internal team member surveys and share the results with leadership
Creative and Brand Standards
- Produce creative collateral within Chick-fil-A brand standards
- Ensure all advertising and marketing collateral is on brand
What We're Looking For
- Experience in marketing, events, community relations, or a related field. Restaurant or hospitality experience is a plus
- Strong organizational and project management skills, with the ability to manage multiple events anpriorities
- Excellent communication and relationship-building skills
- Creative eye and comfort producing on-brand collateral (Canva, Adobe, or similar)
- Ability to lead and motivate a team of team members and volunteers
- Comfortable representing the brand at events, including evenings and weekends as needed
- Reliable transportation to travel between both locations and community events
Why Join Us
- Work closely with Owner-Operator and Leaders who invests in your growth
- Be a visible part of the community you live in
- Competitive pay, flexible scheduling, Sundays off
- Health benefits, 401k
- Team member scholarship opportunities and other benefits
Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.