What are the responsibilities and job description for the Marketing Director position at Chick-fil-A?
Key Role:
Lead marketing efforts to increase the number of and enhance the experience of guests, helping to ensure more people come to see us as an Xtra-Ordinary place.
Key Responsibilities:
- In-store marketing
-Daily: ensure POP is current, enhance dining room experience with flowers on tables, ensure promo pieces are in good repair, maintain community board and marquis
-Weekly: Direct sales related Team member contests and secure and deliver prizes
-Store events: manage and communicate store events proactively with flyers and social media platform, leverage PR opportunities Community and school relationships
-Develop these relationships with face to face visits, phone and email contact
-Manage spirit night partnerships, ensuring schools actively promote on their own and sign our agreement
-Communicate in a professional and timely manner to grow our brand
-Manage requests for donations (no cash donations) according to donation guidelines Catering and Outside Sales
-Ensure proactive communication with operational leaders
-Manage deliveries within Outside Sales guidelines
-Ensure necessary catering supplies are on hand for standard orders at all times
-Attend leadership meetings and work closely with the leadership team to discuss current and future marketing activities
- Work closely with operational leaders, communicating proactively to make sure they are prepared with food, supplies, and staffing to deliver great experiences.
-Coordinate scheduling needs with the respective leader handling scheduling
-Leverage our 4 unique assets to develop emotional connections. Ensure the Cows are leveraged consistently and according to CFA standards
-Maintain cow costumes and outfits to protect our investment in them
-Maintain and keep organized marketing closets, outside storage, and off site storage. Make sure marketing items aren’t left out cluttering office
-Within guidelines provided by the Operator, prepare an annual marketing budget during Q4 of the prior year.
Key Goals:
We will know the Marketing Director is successful upon attaining the following:
· Reaching established goals with sales( Customer count, check average, and outside sales)
· Strong and growing brand/reputation in the community
· Marketing costs(food and expenses) are within established budget
Key Traits:
The Marketing Director should:
· Work a minimum of thirty hours per week
· Understand different dynamics of the operations of the business
· Communicate very well with the team
· Plan and organize proficiently, appreciating the need for systems and budgets
· Be a person who infuses energy and optimism into the business/team
· Be driven to serve others and impact their lives in an Xtra-Ordinary way
Company Introduction
Chick-fil-A, Inc. is a family owned and privately held restaurant company founded in 1967 by S. Truett Cathy. Devoted to serving the local communities in which its franchised restaurants operate, and known for its original chicken sandwich, Chick-fil-A serves freshly prepared food in more than 2,300 restaurants in 47 states and Washington, D.C.
