What are the responsibilities and job description for the Manager, Lifecycle Marketing position at Chicago Fire?
The Chicago Fire Football Club (Chicago Fire FC) is an American professional soccer club that competes in Major League Soccer (MLS), the top U.S. domestic league. Founded on October 8, 1997, on the 126th anniversary of the Great Chicago Fire, the Club began play in 1998 as one of the League’s first expansion franchises. The Fire have won six major domestic titles, including the 1998 MLS Cup; the 1998, 2000, 2003, and 2006 Lamar Hunt U.S. Open Cups; as well as the 2003 MLS Supporters’ Shield.
The Club recently announced plans to build a $750M privately financed downtown stadium in Chicago in 2028. The stadium will anchor Chicago’s newest neighborhood, the 78, a 62-acre development and entertainment district located along the Chicago River just south of Roosevelt Road. For more information on our bold plans, visit DearChicago.com.
Additionally, the Club recently opened the state-of-the-art $100M Endeavor Health Performance Center in March 2025 that has set the standard for North American training facilities. With tremendous growth and expansion, the Club is laying the foundation for an audacious and ambitious vision that will transform the brand and the company in the coming years.
At Chicago Fire FC, we’re on a mission to entertain, serve, and unite Chicago by delivering excellence on and off the pitch to ensure a world-class experience. As a club we let our values guide everything we do: we uphold uncompromising integrity, show respect for all at all times, never settle for less, constantly innovate, and hold ourselves relentlessly accountable.
Position Overview:
Chicago Fire Football Club is seeking a Manager, Lifecycle Marketing to join the Marketing team. This role will report to the Sr. Director, Marketing and serve as the internal lead in developing and executing lifecycle marketing strategies that engage, retain and grow the Club’s fanbase.
In this role, the individual will focus on building and optimizing CRM-driven journeys across Email, SMS and additional marketing automation tools. They will design multi-channel campaigns that deliver personalized, data-driven messages to maximize performance, collaborating with internal teams to integrate lifecycle strategies into broader marketing initiatives to support revenue growth and long-term fan engagement.
Job Responsibilities:
- Lifecycle Campaign Development & Execution
- Develop and execute automated lifecycle marketing journeys and campaigns across CRM channels (Email, SMS) to maximize conversions and engagement.
- Lead the development of multi-channel remarketing strategies, integrating App and Paid channels into Salesforce Marketing Cloud Journeys.
- Create and manage nurture programs to ensure long-term retention and engagement.
- Segmentation & Targeting
- Build and refine customer segmentation, targeting and contact strategies to maximize conversion rates and lifetime value.
- Develop scalable, automated journeys for hyper-targeted segments that continuously increase conversion.
- Implement a multi-touch conversion strategy using data- and activity-driven triggers across channels.
- Testing & Optimization
- Conduct A/B and multi-variate testing to identify best practices in creative, messaging and cadence.
- Translate testing insights into scalable automations that can be rolled into the larger ecosystem.
- Continuously evaluate journey performance and implement enhancements to improve results.
- Reporting & Insights
- Own KPI reporting, including weekly and monthly updates on lifecycle campaign performance.
- Synthesize insights and present recommendations to Marketing leadership to inform strategy.
- Partner with Business Strategy & Analytics team to ensure campaigns are optimized against business objectives.
- Cross-Functional Collaboration
- Partner closely with Ticketing and Soccer Business teams to align lifecycle marketing with organizational priorities to ensure integrated, multi-channel fan journeys.
- Support broader marketing campaigns by providing lifecycle expertise, ensuring fans are engaged throughout their experience with the Club.
- Completion of other duties as assigned
Required Qualifications:
- At least 3-5 years of experience in lifecycle marketing, CRM and marketing automation platforms and systems (Salesforce Marketing Cloud).
- Expertise and hands-on experience with marketing automation platforms.
- Ability to develop automated, data-driven journeys and multi-channel campaigns.
- Ability to manage priorities and coordinate tasks to solve day-to-day challenges in a dynamic environment.
- Possess executive presence, ability to partner with senior leaders as well as operationalize ideas and best practices.
- Excellent written and verbal communication, organizational and project management skills.
- Must display a strong work ethic and desire to build a career in professional sports
- Ability to work non-traditional hours, in non-traditional settings, including all home games (or other work events) that fall on nights, weekends, and/or holidays
Preferred Qualifications:
- Bachelor’s Degree or equivalent experience in marketing, digital marketing, business or technology.
- Experience with SMS and/or other digital marketing automation platforms and systems (Attentive).
- Experience working in a fast paced or start-up environment
Compensation:
- This role offers a salary range of $70,000-$75,000 Final salary is determined by carefully considering the applicant's background, experience, and qualifications. Base pay may vary significantly based on geographic location, job-specific knowledge, skills, and overall experience. This role is classified as Full-time, exempt
- This role is bonus eligible based on club-wide goals
- Additional benefits & perks: Official Chicago Fire FC Website
Please note:
- Chicago Fire FC is committed to fostering, cultivating, and preserving a culture of diversity, equity, accessibility, and inclusion. Our diversity initiatives start with the recruitment and selection process; therefore, we’d like to welcome all diverse candidates to apply to opportunities within our Club.
- CFFC is committed to providing equal employment opportunity and maintaining a workplace for employees and applicants for employment that is free from discrimination. The Company does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex (including pregnancy), national origin, ancestry, ethnicity, citizenship, age, veteran or military status, disability, sexual orientation, sexual orientation or expression, marital status or any other characteristic protected by law. This policy governs all aspects of employment, including hiring, promotion, compensation, discipline, termination, and access to benefits and training.
- If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact the People and Culture Department at peopleandculture@chicagofirefc.com to let us know the nature of your request and your contact information.
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