Social Media and Digital Content Coordinator

Job Description

Design, implement, and enhance content strategies across various digital platforms to boost audience engagement and uphold a unified brand identity. Partner with stakeholders and cross-functional teams to ensure alignment and consistency across all HRI social and community efforts. Strengthen community relationships while achieving measurable growth in reach and engagement metrics.

Responsibilities

• Coordinates with property and corporate marketing teams, as well as social media agencies, to develop, schedule, and analyze platform content.
• Collaborates with stakeholders to design and implement social media campaigns aligned with business and marketing goals.
• Sources, onboards, and manages relationships with social media influencers to elevate engagement and strengthen brand reputation.
• Monitors and interacts with online communities by responding to comments, messages, and reviews.
• Analyzes social media performance metrics and prepare regular reports on engagement, reach, and ROI.
• Maintains and enhances all digital platforms, including websites, plasmas, and pylons, to improve guest experiences.
• Ensures all content reflects the brand voice and aligns with marketing strategies through partnership with cross-functional teams.
• Stays updated on industry trends, emerging platforms, and best practices to continuously refine strategies.
• Manages digital content within the digital asset management platform.
• Performs duties in varied environments, including office settings and casino floors, with potential exposure to second-hand smoke and crowd noise.
• Adapts to flexible schedules, including weekends, holidays, overnight stays, and travel (on call) as required.
• Performs light physical tasks such as lifting objects weighing up to 10 pounds.
• Performs other related duties as assigned.
  
  

Qualifications

• Bachelor’s degree in marketing, communications, digital media, or a related field and two (2) years of experience in social media management, content creation, or digital marketing, or an equivalent combination of education and experience.
• Proficient in social media platforms, scheduling tools, and analytics software.
• Skilled in graphic design tools (e.g., Canva, Adobe Suite) and video editing software.
• Strong copywriting and editing abilities with keen attention to detail.
• Knowledgeable in SEO, social media advertising, and email marketing best practices.
• Working knowledge Microsoft Office Suite.
• Excellent communication and organizational skills with the ability to lead group discussions confidently.
• Ability to work independently while managing multiple projects simultaneously.
• Must be able to obtain and maintain any required gaming licenses and/or certifications required by applicable gaming authorities.
• Must have and maintain a valid driver’s license.