Consumer Research Manager I

OVERVIEW

We've got the boldest burgers on the block.  From the day we first fired up our grills, we've had one thing on our minds: big, bold flavor.  We make burgers and sandwiches you can't help but crave.  Our fry game is the best in the business.  We're taking "sweet tooth" to a whole new level.  And we're doing it all at a price that's hard to beat.  Our food and price aren't the only things we do boldly, though.  We develop and train all of our employees, from Team Members to Franchisees, to give them opportunities to move up in our company and build a rewarding career.  We believe in a work culture as fun as our food is delicious.  And we reward our hard-working people with everything from trophies to cruises.  

POSITION SUMMARY

The Manager, Consumer Insights & Data at Checkers and Rally’s Restaurants supports consumer analytics across Marketing initiatives, including guest insights (quantitative and qualitative), consumer trends, menu innovation, and pricing. This role provides support for a wide range of custom and syndicated research projects and works on analysis to inform key business initiatives and decisions.  The right candidate is detail-oriented, has outstanding analytical skills, and can tackle multiple consumer research tasks at once with the goal of positively impacting business metrics.

ROLE

• Partner with cross-functional teams to understand business challenges, objectives and KPIs to recommend the ideal research approaches and positively impact marketing goals through solid deliverables and storytelling.
• Act as project lead across all phases of primary quantitative and qualitative research including focus groups, concept testing, taste tests, and mystery shopping across multiple marketing verticals including, menu innovation, brand strategy, communication, operations, and delivery.
• Mine third-party data from various services and systems e.g., Datassentials, Technomic, Yext, and or other sources to distill consumer insights, guest satisfaction, guest ratings, brand health tracking and research cultural/trends.

RESPONSIBILITIES

• Manage consumer panel, data collection, and analysis.  Draft surveys, discussion guides, summary reports, and moderate groups.
• Support the management of external suppliers, including development of RFPs, onboarding, providing feedback, and ensuring timely deliverables within scope.
• Source and synthesize information from secondary or syndicated research sources to enrich findings or support timely ad hoc requests including competitive insights
• Facilitate ongoing improvements to reporting processes and infrastructure.
• Maintain internal documentation/invoices and marketing research library.
• Provide primary support for daily ad hoc requests and other duties as assigned.

QUALIFICATIONS

• Bachelor’s degree in Psychology/Sociology, Statistics, or Marketing. MBA/MA/MS preferred.
• 3-5 years prior relevant experience in consumer research, data analysis, agency, supplier, or marketing roles.
• Experience with both qualitative and quantitative research methodologies is preferred and an interest in exploring emerging approaches.
• Expert fluency in Microsoft Office Suite, especially in Excel (pivot tables, advanced functions, formulas, filtering, etc.) and PowerPoint is essential.
• Strong analytic problem-solving skills and a natural curiosity to continually dig beyond the surface for deeper-level insights that drive the business and a competitive advantage.
• Storyteller with strong communication and writing skills who can breakdown complex methodologies and data sources into insightful recommendations and present result to help guide decision-making.
• Effective time-management, detail oriented and able to manage multiple projects and shifting research priorities.
• Strong interpersonal skills to work collaboratively with other departments and third-party vendors to complete projects and maintain positive working relationships.
• Ability to work independently and with cross-functional teams, in a lean and fast-paced environment.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.