Senior Performance Marketing Manager

Job Description

Senior Performance Marketing Manager

Dropps

Chicago, IL

Full-Time

Description

Location: Remote

Reports to: Sr. Director of Growth

Type: Full-time

Overview

The Senior Growth Marketing Manager will help accelerate our next stage of growth. You'll own performance marketing for our DTC business - connecting creative, media, and data - to drive efficient customer acquisition and lifetime value. You'll also collaborate closely with our retail and marketplace teams to ensure cohesive growth strategies across all sales channels.

Responsibilities

• Lead performance marketing strategy and execution across paid channels including, but not limited to, Meta, TikTok, Google, Reddit, AppLovin, CTV and other emerging platforms.
• Scale and optimize acquisition programs with a focus on efficiency, experimentation, and sustainable growth.
• Manage full-funnel performance - from creative testing and audience strategy to landing page optimization and conversion performance.
• Leverage AI-powered tools and large language models (LLMs) to streamline campaign ideation, creative iteration, and audience insights.
• Explore automation opportunities in reporting, creative analysis, and A/B testing using AI-driven solutions.
• Collaborate closely with the Senior Director of Growth to set priorities, design experiments, and surface actionable insights to leadership.
• Partner cross-functionally with Creative, Product, and Lifecycle teams to build cohesive campaigns that connect brand storytelling with measurable performance.
• Analyze and report on campaign performance weekly, identifying opportunities to improve CAC, ROAS, and LTV.
• Test, learn, and iterate quickly - identifying new channels, creative formats, tools, and technologies to expand our reach.
• Operate with a startup mindset: resourceful, data-informed, and comfortable moving fast in a dynamic environment.
  
  

Requirements

• 5 years of hands-on digital marketing experience managing campaigns across multiple paid platforms (Meta, TikTok, Reddit, Google, etc.).
• Proven experience in DTC or eCommerce marketing, ideally within a brand operating on Shopify or similar eCommerce platforms.
• Proficiency in using Google Analytics, Looker, or other BI and reporting tools to analyze performance and inform strategy.
• Demonstrated ability to scale and optimize performance programs across acquisition and retention.
• Strong analytical and financial acumen - you understand CAC, ROAS, MER, LTV, and how they ladder up to growth goals.
• Deep understanding of creative testing, landing page optimization, and attribution modeling as key growth levers.
• Experience using AI tools or LLMs (e.g., ChatGPT, Jasper, Perplexity, Midjourney, etc.) to enhance creative development, workflow automation, or audience insights is highly preferred.
• Experience working in fast-paced, startup or growth-stage environments where agility and experimentation drive success.
• Excellent project management, communication, and collaboration skills.
• A passion for sustainability and building brands that make a positive impact.