Senior Digital Content Specialist

Job Description

Senior Digital Content Specialist (Remote)

Vericast

San Antonio, TX

Full-Time

Job Description

The Senior Digital Content Specialist is a strategic content expert responsible for developing, optimizing, and scaling high-performing digital content for financial institution clients. This role combines deep financial services product knowledge with data-driven content strategy, SEO expertise, and creative execution to drive measurable business outcomes-specifically new account acquisitions and balance growth for bank and credit union partners.

Key Duties/Responsibilities

• Financial Services Content Strategy & Product Positioning: Develop expert-level messaging and positioning for deposit products, lending products, and other financial services offerings. (25%)
• Dynamic Content Development & Personalization: Create and manage sophisticated content matrices for hyperlocal, geo-targeted, and personalized campaigns. (20%)
• Content Testing, Optimization & Performance Analysis: Design and execute rigorous A/B and multivariate testing frameworks. (20%)
• Multi-Channel Content Creation & Execution: Write compelling, conversion-focused copy for paid social, paid search, display/programmatic, email, landing pages, and other digital touchpoints. (15%)
• Compliance & Risk Management: Ensure all content complies with financial services advertising regulations. (10%)
• Cross-Functional Collaboration: Serve as content subject matter expert to Media Specialists, partnering with Account Strategists and Data Analysts. (5%)
• Trend Analysis & Innovation: Monitor emerging content trends, formats, and best practices in digital advertising. (5%)
  
  

Qualifications

EDUCATION

• Bachelor's Degree in Marketing, Advertising, Communications, English, Journalism, Finance, or related field (Preferred)
• Equivalent combination of education and experience will be considered
  
  

EXPERIENCE

• 5-7 years of professional experience in digital content creation, copywriting, or content marketing (Required)
• 3 years of experience in financial services marketing, specifically promoting deposit and/or lending products for banks or credit unions (Required)
• Experience with dynamic content, personalization, or geo-targeted campaigns (Preferred)
• Familiarity with AI-powered content tools and platforms (Preferred)
• Proven track record of creating high-performing content that drives measurable business outcomes
• Hands-on experience with paid social platforms, particularly Meta Business Manager and Facebook Ads Manager
• Demonstrated experience with A/B testing methodologies and data-driven content optimization
• Experience working with ad tech platforms, content management systems, or marketing automation tools
• Background in SEO, keyword research, and search-focused content development
  
  

KNOWLEDGE/SKILLS/ABILITIES

• Financial Services Expertise: Deep understanding of bank and credit union product offerings
• Copywriting Excellence: Exceptional writing skills with ability to craft clear, compelling, conversion-focused copy
• Data Literacy: Strong analytical skills with ability to interpret performance data
• SEO & Keyword Mastery: Proficient in keyword research and SEO best practices
• Testing Methodology: Expertise in A/B testing and multivariate testing
• Creative Judgment: Strong visual sensibility and basic design skills
• Compliance Acumen: Working knowledge of financial services advertising regulations
• Platform Proficiency: Hands-on experience with Meta Business Manager and content management tools
• AI & Technology: Comfortable leveraging AI tools and automation platforms
• Project Management: Strong organizational skills with ability to manage multiple campaigns
• Technical Skills: Advanced proficiency in Microsoft Office Suite; Experience with WYSIWYG editors and basic HTML/CSS understanding
• Soft Skills: Detail-Oriented, Strategic Thinking, Collaborative, Adaptable, Results-Driven, Communication, Curiosity
  
  

Additional Information

Base salary: $100,000-$125,000

• Applications will be accepted through January 8, 2026
  
  

The ultimate compensation will depend upon several factors such as skill level, cost of living, experience, and responsibilities.