Marketing Content Specialist, AI-enabled

Job Description

Marketing Content Specialist, AI-enabled

Location: Kansas City, MO

• Remote
  
  

Company: SMG

Job Description: Seeking a Marketing Content Specialist with hands-on experience in a software technology company and a strong command of AI-assisted content creation. This role involves building and refining AI-enabled workflows, developing structured prompts, custom GPTs, and quality standards for various marketing initiatives. The specialist will also draft, write, edit, and track content performance to improve efficiency and quality.

Key Responsibilities

• Draft, write, and edit AI-generated and original content.
• Translate marketing briefs into compelling written content.
• Build, review, and refine AI outputs for tone, consistency, and effectiveness.
• Track content performance metrics and use insights to steer strategy.
• Stay updated on platform trends and AI tools.
• Collaborate with the marketing team on campaign messaging and planning.
• Identify opportunities to improve content processes and AI systems.
• Share AI trends and best practices.
  
  

Requirements

• Bachelor's degree or equivalent work experience.
• 2-3 years of experience in content development, digital marketing, or communications, with software industry experience.
• Strong knowledge of writing, editing, and storytelling across digital formats.
• Proficiency in large language models (e.g., ChatGPT) and AI-assisted content tools.
• Understanding of digital marketing principles and content performance metrics.
• Ability to translate strategic concepts into engaging content.
• Strong proofreading skills and attention to detail.
• Ability to manage multiple projects and deadlines.
  
  

About SMG: SMG delivers Unified Experience Management® powered by an AI-native platform. They empower brands to engage customers and employees with real-time, predictive intelligence.

Perks

• Work hard, have fun environment.
• Value-driven culture.
• Remote-first company.
• Unlimited PTO.
• Tech provided.
• Diverse, experienced, friendly team.
  
  

Apply at: www.smg.com/careers