What are the responsibilities and job description for the Growth Marketing Specialist position at ChatGPT Jobs?
Job Description
Job Details
Growth Marketing Specialist
Oakland, CA
About The Role
Seeking a driven Growth Marketing Specialist to architect and scale the digital acquisition engine. This role involves owning the full-funnel lifecycle, from capturing early-stage intent through AI-driven search and paid media, to optimizing conversion performance across web properties. The ideal candidate is a hands-on technical strategist comfortable with setting high-level strategy and executing directly on platforms.
Responsibilities
Job Details
Growth Marketing Specialist
Oakland, CA
- Remote
About The Role
Seeking a driven Growth Marketing Specialist to architect and scale the digital acquisition engine. This role involves owning the full-funnel lifecycle, from capturing early-stage intent through AI-driven search and paid media, to optimizing conversion performance across web properties. The ideal candidate is a hands-on technical strategist comfortable with setting high-level strategy and executing directly on platforms.
Responsibilities
- Architect and manage website strategy, including architectural, semantic, and conversion-centric alignment.
- Oversee Conversion Rate Optimization (CRO) and site integrity, focusing on technical performance and data-driven testing.
- Develop and execute Search & Generative Engine Strategy (SEO / AIO / GEO), including content authority and technical SEM.
- Orchestrate paid media campaigns across multiple platforms (Google Ads, YouTube, Meta, LinkedIn).
- Manage HubSpot for intent-based marketing, lead intelligence, and attribution modeling.
- Plan and analyze campaigns, reporting on key metrics and implementing emerging trends.
- Bachelor’s degree in Marketing, Business, Analytics, or related field preferred.
- 3–5 years of experience in growth marketing, performance marketing, or technical marketing.
- Proven experience managing full-funnel digital acquisition (SEO, paid media, CRO).
- Strong hands-on experience with HubSpot or similar CRM.
- Demonstrated ability to manage and optimize paid media campaigns across Google Ads, YouTube, Meta, and LinkedIn.
- Deep understanding of SEO, SEM, and emerging AI-driven search (AIO/GEO).
- Experience leading website strategy and CRO initiatives.
- Familiarity with web technologies and infrastructure.
- Strong proficiency in analytics and tracking tools (Google Analytics, Google Tag Manager, Google Search Console).
- Ability to interpret complex data and translate it into actionable insights.
- Experience managing external agencies and vendors.
- Excellent project management and communication skills.
- Detail-oriented, proactive, and accountable.