Manager, Social Content

 

Charlotte 49ers Ventures is the official in-house revenue-generation and commercial enterprise of Charlotte Athletics, created to maximize growth opportunities and elevate the university's position in the rapidly evolving college athletics landscape. Operating with an entrepreneurial mindset, Charlotte 49ers Ventures oversees corporate partnerships, multimedia rights, premium hospitality, brand activation, and emerging NIL opportunities.

 

Charlotte 49ers Ventures is seeking a creative, innovative, and revenue-focused Manager, Social Content to support the development, activation, and growth of Charlotte Athletics' digital sponsorship inventory. This position will play a critical role in creating compelling visual content, developing new sponsorship inventory, and executing branded content initiatives that drive fan engagement and generate revenue.

Reporting to the Sr Manager, Partnership Marketing, this position will work closely with Corporate

Partnerships, Brand & Communications, Marketing, Ticket Sales, and Creative Services to identify and

activate partnership opportunities across social media, digital platforms, NIL initiatives, email marketing, video content, and emerging media channels.

 

The ideal candidate is a strong designer and content creator who understands how creative storytelling,

social media, and digital assets can create value for corporate partners while enhancing the Charlotte

Athletics brand.

Social Content Partnership Development

• Collaborate with the Charlotte 49ers Ventures team to develop, package, and activate digital sponsorship inventory across social media, web, email, video, mobile, NIL, and emerging platforms.

• Assist in identifying new revenue-generating opportunities through branded content, digital

activations, and partner-integrated storytelling.

• Develop creative concepts and visual mockups that support sponsorship sales presentations and new business development efforts.

• Support the fulfillment, tracking, and execution of contracted digital and social partnership assets.

• Assist in the creation of sponsorship recaps, proof-of-performance reports, and partner presentations.

• Design high-quality graphics and digital assets for social media, corporate partnerships, ticket sales

campaigns, fundraising initiatives, merchandise promotions, and special events.

• Create static graphics, motion graphics, and digital content that support athletics-wide and sport-

specific marketing initiatives.

• Produce sponsor-branded creative assets that align with Charlotte Athletics brand standards while

delivering measurable value to partners.

• Assist in the development of content packages that support NIL initiatives and student-athlete brand

opportunities. Support photography, videography, and content production efforts as needed.

• Execute sponsored social media campaigns and branded content initiatives across Charlotte Athletics platforms.

• Work collaboratively with communications and marketing teams to integrate partnership messaging

into digital content strategies.

• Assist in managing content calendars and activation schedules for sponsored campaigns.

• Monitor industry trends, platform innovations, and emerging opportunities to enhance fan engagement and partnership value.

• Support live event, game day, and special event content opportunities.

• Serve as a collaborative resource between Charlotte 49ers Ventures, athletics communications, marketing, and creative teams.

• Ensure all sponsored content aligns with departmental brand standards and strategic objectives.

• Assist in maintaining creative consistency across all digital partnership activations.

• Contribute ideas that enhance the overall commercial strategy and fan experience of Charlotte

Athletics.

• Bachelor's degree in Graphic Design, Marketing, Communications, Digital Media, Sports Management, or a related field.

• Two (2) to four (4) years of experience in content creation, graphic design, digital marketing, social

media, sponsorship activation, or a related field.

• Proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign.

• Experience creating digital and social media content.

• Strong understanding of social media platforms, digital trends, and audience engagement strategies.

• Excellent communication, organizational, and project management skills.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Experience working in collegiate athletics, professional sports, entertainment, media, or agency

environments.

• Experience supporting corporate partnerships, sponsorship activation, or branded content

initiatives.

• Proficiency in motion graphics and video editing software, including Adobe After Effects and

Premiere Pro.

• Experience creating sales presentations, sponsorship mockups, and branded content concepts.

• Familiarity with NIL opportunities and the evolving collegiate athletics landscape.

• Knowledge of social media analytics and digital performance reporting.

• Creation of new digital sponsorship inventory and revenue-generating content opportunities.

• Successful activation and fulfillment of corporate partnership assets.

• Growth and innovation in branded content offerings.

• Quality, creativity, and effectiveness of social and digital content.

• Contribution to sponsorship retention, partner satisfaction, and revenue growth.

• Ability to strengthen the Charlotte Athletics brand while supporting the commercial objectives of

Charlotte 49ers Ventures.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.