Social Media Content Manager

Overview

About Charleys

In 1986, Charleys redefined the Philly Cheesesteak. Today, with over 850 locations, we serve up the #1 Cheesesteak in the World®—always grilled to order and made with fresh ingredients. Alongside our loaded Gourmet Fries and Real Fruit Lemonades, Charleys continues to grow fast, backed by 535 franchise partners and a shared commitment to great food and meaningful impact.

Position Summary

The Social Media Content Manager plays a key role in shaping the voice, personality, and digital presence of Charleys across multiple social platforms. This position leads content strategy, creation, and execution to drive brand awareness, engagement, and sales growth.

The ideal candidate is a creative storyteller and data-driven marketer with a deep understanding of social trends, influencer partnerships, and audience engagement strategies. This role requires someone who can balance creativity with analytical insight to ensure Charleys stays relevant, visible, and connected to our growing community.

This position reports to the Director of Digital Marketing and collaborates closely with the broader Marketing and Digital teams.

Responsibilities

• Manage daily social media planning and content execution to support brand goals, key initiatives, and campaigns.
• Plan, produce, and publish engaging short- and long-form content across TikTok, Instagram, Facebook, and LinkedIn.
• Oversee the social media content calendar to ensure a strong mix of evergreen and timely content that increases visibility and engagement.
• Lead influencer marketing initiatives by identifying, building, and nurturing paid partnerships with creators and brand advocates.
• Manage social media budgets, vendor relationships, and social media management tools.
• Supervise and mentor the Content Producer, guiding creative direction, reviewing deliverables, and supporting professional growth.
• Collaborate with internal teams to integrate omnichannel campaigns that drive follower growth, loyalty enrollment, and digital traffic.
• Build detailed shot lists and coordinate content capture for photo and video shoots (planned and b-roll).
• Ensure all content aligns with Charleys Brand Standards and visual identity guidelines.
• Monitor social media platforms daily, responding to messages, moderating user-generated content, and ensuring brand voice consistency.
• Adapt organic content for paid social campaigns that attract new audiences and increase conversion.
• Analyze performance metrics such as engagement, reach, follower growth, and video views to evaluate success and inform future strategies.
• Attend key brand and industry events to capture on-site content, identify storytelling opportunities, and create event recap content.
• Coordinate influencer contracts, budgets, and campaign briefs to align with brand and product priorities.
• Continuously track emerging social media trends, platform updates, and competitor activity to keep Charleys at the forefront of digital innovation.
• Write creative briefs for and execute Paid Social Ad campaigns that ladder up to overarching marketing campaigns

Qualifications

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent work experience).
• 4-6 years of experience in social media management, content creation, or influencer marketing.
• Proven ability to manage multiple brand accounts and deliver measurable growth.
• Strong understanding of major social platforms, algorithms, and content trends.
• Experience with social media management tools (Sprout Social preferred).
• Nice to have: short-form video creation, editing tools, and Adobe Creative Suite.
• Excellent written communication skills and ability to adapt brand voice across audiences.
• Strong project management skills with the ability to prioritize multiple initiatives.
• Collaborative, creative, and detail-oriented with a passion for digital storytelling.

Preferred:

• Experience in restaurant, retail, or franchise marketing.
• Familiarity with influencer campaign management, analytics tools, and contract negotiations.
• Working knowledge of paid social advertising strategy and metrics.

Total Rewards

• Competitive salary bonus
• Health, dental, and vision insurance
• 401(k)
• Paid vacation and personal days
• Short-term disability and voluntary life insurance
• Tuition and wellness reimbursement
• Ongoing professional development

Join Charleys and help shape the digital voice of the world’s favorite cheesesteak brand!

Apply now or learn more at www.charleys.com

Charleys is committed to providing reasonable accommodations to qualified individuals with disabilities in the application process and throughout employment, as required by applicable law. If you require assistance or accommodation, please inform us so we can ensure your needs are met. We are proud to be an Equal Opportunity Employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, disability, veteran status, or any other protected characteristic under applicable law.