What are the responsibilities and job description for the Sr. Manager, Digital Media Channels position at Charles River Laboratories?
For 75 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about.
Job Summary
The Sr. Manager, Digital Media Channels plays a critical role in both hands-on digital media execution and team capability development, serving as a subject matter expert across multiple paid digital channels. This role drives advanced campaign execution, optimization, and analysis across paid search, paid social, and programmatic display, with deep, current platform expertise in LinkedIn, Google, and Meta.
As a senior individual contributor and mentor, the Sr. Manager works closely with the Director, Digital Media Channels to bring global paid media strategy to life while also supporting, and training manager-level team members to achieve proficiency across multiple platforms. The role requires strong analytical skills, operational rigor, and the ability to balance hands-on execution with cross-functional collaboration in a global, matrixed environment.
Strategy Support & Advanced Execution
Job Qualifications
The pay range for this position is $80K - $130K USD annually. Please note that salaries vary within the range based on factors including, but not limited to, experience, skills, education, certifications, and location.
About Corporate Functions
The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.
About Charles River
Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.
With over 20,000 employees within 110 facilities in over 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client’s unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world.
At Charles River, we are passionate about our role in improving the quality of people’s lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly worked on 80% of the drugs approved by the U.S. Food and Drug Administration (FDA) in the past five years.
We’re committed to providing benefits that elevate your quality of life. Based on your position these may include: bonus/incentives based on performance, 401K, paid time off, stock purchase program, Health and wellness coverage, employee and family wellbeing support programs, and work life balance flexibility.
Equal Employment Opportunity
Charles River is an equal opportunity employer and is committed to providing equal employment opportunities for all qualified applicants and employees without regard to race, color, sex, religion, national origin, ancestry, age, mental or physical disability, family status, pregnancy, military or veteran status, or any other characteristic protected by federal, state, or local laws.
It is unlawful in some states (including Massachusetts) to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
If you are interested in applying to Charles River Laboratories and need special assistance or an accommodation due to a disability to complete any forms or to otherwise participate in the resume submission process, please contact a member of our Human Resources team by sending an e-mail message to crrecruitment_US@crl.com. This contact is for accommodation requests for individuals with disabilities only and cannot be used to inquire about the status of applications.
For more information, please visit www.criver.com.
232993
Job Summary
The Sr. Manager, Digital Media Channels plays a critical role in both hands-on digital media execution and team capability development, serving as a subject matter expert across multiple paid digital channels. This role drives advanced campaign execution, optimization, and analysis across paid search, paid social, and programmatic display, with deep, current platform expertise in LinkedIn, Google, and Meta.
As a senior individual contributor and mentor, the Sr. Manager works closely with the Director, Digital Media Channels to bring global paid media strategy to life while also supporting, and training manager-level team members to achieve proficiency across multiple platforms. The role requires strong analytical skills, operational rigor, and the ability to balance hands-on execution with cross-functional collaboration in a global, matrixed environment.
Strategy Support & Advanced Execution
- Partner with the Director, Digital Media Channels to execute global paid media strategies across regions, businesses, and customer segments
- Own execution/configuration and SME-level analysis of complex, high-impact digital campaigns ensuring on-time, on-budget delivery
- Serve as a hands-on expert in LinkedIn Campaign Manager, Google Ads, and Meta Ads Manager, GoTo Meeting and other digital media platforms applying best practices and testing new platform capabilities
- Translate business objectives into channel-level strategies and execution plans that drive funnel performance and measurable outcomes
- Lead advanced optimization efforts using dashboards, pacing tools, and platform insights to continuously improve performance
- Analyze large and complex data sets across channels to identify trends, risks, and opportunities
- Partner with digital strategy team members to review performance, validate attribution, and provide actionable insights and recommendations
- Ensure consistent use and refinement of reporting standards, dashboards, and documentation
- Act as a player–coach, mentoring manager-level employees to build proficiency across multiple digital media platforms
- Provide hands-on training, troubleshooting support, and platform best practices to elevate team capability and consistency
- Share case studies, learnings, and optimization frameworks to improve overall team performance
- Support onboarding and skill development through documentation, SOPs, and working sessions
- Collaborate closely with Global Strategic Marketing’s business unit, regional, and segment marketing teams
- Engage with stakeholders to understand business needs, align on priorities, and communicate performance and insights
- Maintain tight timelines and manage multiple simultaneous projects, proactively identifying risks and dependencies
- Participate in meetings with global team members, including occasional off-hours collaboration
- Stay current with platform changes, emerging trends, and industry best practices
- Identify opportunities to drive efficiency through automation, standardization, and scalable solutions
- Actively contribute ideas to improve processes, workflows, and campaign effectiveness
Job Qualifications
- Bachelor’s degree in marketing, digital marketing, business, or a related field. MBA a plus
- 6–8 years of experience in B2B customer-focused digital marketing with life science, biotech, or pharma experience highly preferred
- Hands-on expertise across multiple paid media channels, with deep experience in at least two (paid social, paid search, programmatic display, webinar platforms (On24, GoTo))
- Current, hands-on experience managing campaigns in LinkedIn, Google, and Meta platforms
- Experience supporting revenue-, lead-, or demand-generation programs at scale
- Experience mentoring or training team members (formal people management not required)
- Expert-level understanding of digital media campaign execution, optimization, and performance measurement
- Strong analytical and problem-solving skills, with the ability to synthesize insights from multiple data sources
- Advanced Excel skills and comfort managing campaigns at scale, including bulk uploads
- Experience with analytics and reporting tools (e.g., PowerBI, Adobe Analytics, Google Analytics)
- Experience with marketing automation platforms such as Pardot or Marketo is highly desired
- Exceptional communication skills, with the ability to translate data into clear recommendations
- Strong organizational, planning, and prioritization skills in a fast-paced environment
- Collaborative, proactive, and solution-oriented mindset
The pay range for this position is $80K - $130K USD annually. Please note that salaries vary within the range based on factors including, but not limited to, experience, skills, education, certifications, and location.
About Corporate Functions
The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.
About Charles River
Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.
With over 20,000 employees within 110 facilities in over 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client’s unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world.
At Charles River, we are passionate about our role in improving the quality of people’s lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly worked on 80% of the drugs approved by the U.S. Food and Drug Administration (FDA) in the past five years.
We’re committed to providing benefits that elevate your quality of life. Based on your position these may include: bonus/incentives based on performance, 401K, paid time off, stock purchase program, Health and wellness coverage, employee and family wellbeing support programs, and work life balance flexibility.
Equal Employment Opportunity
Charles River is an equal opportunity employer and is committed to providing equal employment opportunities for all qualified applicants and employees without regard to race, color, sex, religion, national origin, ancestry, age, mental or physical disability, family status, pregnancy, military or veteran status, or any other characteristic protected by federal, state, or local laws.
It is unlawful in some states (including Massachusetts) to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
If you are interested in applying to Charles River Laboratories and need special assistance or an accommodation due to a disability to complete any forms or to otherwise participate in the resume submission process, please contact a member of our Human Resources team by sending an e-mail message to crrecruitment_US@crl.com. This contact is for accommodation requests for individuals with disabilities only and cannot be used to inquire about the status of applications.
For more information, please visit www.criver.com.
232993
Salary : $80,000 - $130,000