Paid Media Specialist – Social, Display & Emerging Channels

Overview

Execute and optimize paid media campaigns across social, display, and emerging platforms. This role supports pipeline generation through strong execution, ongoing testing, and performance optimization across awareness, engagement, and conversion programs.

Programs target professionals responsible for event sales and execution at restaurants, hospitality groups, hotels, and venues that monetize private events. The beachhead market is SMB restaurants, with expansion into mid-market and enterprise hospitality groups.

What You’ll Do

Build, launch, and manage campaigns across a mix of channels, including:

• Paid social (e.g. LinkedIn, Meta, Reddit, TikTok)
• Display and programmatic
• Audio and streaming (e.g., Spotify)
• Content syndication and digital partnership programs
  
  

Support full-funnel campaign execution:

• Top-of-funnel awareness and audience development
• Mid-funnel engagement and nurture
• Bottom-funnel conversion and retargeting
  
  

Monitor and optimize campaign performance daily, including:

• Budget pacing
• Audience targeting and segmentation
• Creative performance and iteration
• Channel-level performance
  
  

Run structured tests across:

• Creative formats, messaging, and hooks
• Audience targeting and segmentation
• Channel mix and budget allocation
• Landing pages and conversion paths
  
  

Analyze campaign performance and report on key metrics (CPL, CPA, conversion rates)

Identify trends and recommend optimizations based on data

Partner with demand generation, product marketing, website, and creative/content teams to ensure campaign priorities are reflected in paid media execution, landing page optimization, and ad messaging

Stay current on platform updates and emerging channels, contributing to testing new opportunities

What You Own

• Day-to-day execution of paid media campaigns across assigned channels
• Campaign-level performance and optimizations
• Accurate campaign setup, tracking, and reporting
• Contribution to testing and experimentation efforts
  
  

What This Role Requires

• 2–4 years of hands-on experience managing paid social, display, or multi-channel campaigns
• Experience executing campaigns across platforms such as LinkedIn, Meta, or programmatic/display networks
• Strong attention to detail in campaign setup, tracking, and performance monitoring
• Comfort working with performance data and making optimization decisions
• Understanding of paid media fundamentals (targeting, bidding, creative testing, attribution basics)
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Collaborative mindset and ability to work with cross-functional teams
• B2B SaaS experience preferred; hospitality or restaurant tech experience is a plus
• Familiarity with emerging channels and willingness to test and learn new platforms
  
  

Base Compensation Range:

• $70,000 - $85,000 annually
  
  

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Tripleseat truly values its employees and places a high emphasis on their well-being and happiness. We understand that our people are the driving force behind its success and strive to create a positive and supportive work environment. We love what we do and who we get to do it with! Here are some of the awesome benefits that Tripleseat offers to its employees:

• Competitive Medical, Dental, and Vision Insurance: Tripleseat provides its employees with comprehensive medical, dental, and vision insurance coverage, ensuring that their health and well-being are taken care of.
• Company Paid Life Insurance, Short- and Long-Term Disability Plans: Tripleseat takes care of its employees by providing them with life insurance coverage, as well as short and long-term disability plans to protect them in case of unforeseen circumstances.
• 401(k) with Company Match: Tripleseat offers a 401(k) retirement plan to its employees, and also provides a company match, helping employees save for their future and plan for retirement.
• Parental Leave: Tripleseat understands the importance of work-life balance and offers parental leave to employees who become parents through birth, adoption, or foster care, allowing them to bond with their new family members without worrying about their job security.
• Flexible Paid Time Off: Tripleseat believes in the importance of work-life harmony and offers flexible paid time off to its employees, giving them the flexibility to take time off when needed and maintain a healthy work-life balance.
• Pet Insurance: Tripleseat recognizes the importance of pets in employees' lives and offers pet insurance to help them take care of their furry friends and ensure their well-being.