Business Development Rep I

Purpose: As a Level 1 Business Development Representative (BDR) at CharacterStrong, you play a crucial role within our Sales Team. Working alongside Inbound and Outbound Sales Representatives, your primary responsibility is to drive growth by generating leads and supporting the sales process. You will set meetings, follow up on inquiries, and contribute to achieving regional revenue targets. Additionally, your dedication to customer retention and values-driven interactions helps build strong, lasting relationships with our clients. Your proactive approach and technical proficiency will enhance our efforts to deliver CharacterStrong solutions to schools and districts, furthering CharacterStrong’s mission.

CharacterStrong’s Background & Mission 

CharacterStrong, a FullBloom Company, is a fast-paced, tech education company that makes PreK-12 digital, social-emotional learning curricula and offers professional learning opportunities to support schools with implementation. There’s currently a team of more than 90 full-time employees and over 30 contractors and interns collaborating to bring this work to life. Our mission is to create a more loving world by equipping educators with tools to teach the critical social, emotional, and character skills necessary to foster a more empathetic, connected, and generous world. In less than 10 years, our aim is to have reached 50 million students and over 2 million educators. We were ranked by INC. as the 449th fastest-growing private company in the country.

At CharacterStrong, you will have the opportunity to positively impact education, both in the United States and internationally. CharacterStrong employees offer their innovation, dedication to excellence, and compassion to help produce transformational curricula and professional learning for educators.

CharacterStrong’s Company Values & Norms

• We Produce Excellence - Producing timely, quality results and consistently asking the question, “How can we make this 1% better?”
• We Take Full Ownership - Taking initiative to drive work forward, demonstrating responsibility when things do not go according to plan, and being proactive in closing identified gaps.
• We Practice Kindness - Exercising inclusion, care, and empathy with others, balancing honesty with compassion, and cultivating the well-being of self and others.
• We Problem-Solve - Identifying issues, analyzing for understanding, and taking action to implement the best possible solution.

BDR Duties and Responsibilities 

• Utilize a Customer Relationship Management (CRM) system to track warm and hot leads, as well as follow up multiple times.
• Research and strategize to find new leads in identified areas of the region.
• Work with the sales team to make outbound phone calls to schedule face-to-face & virtual appointments. This includes establishing long-term relationships with the sales team member(s) and getting to know territory-specific differences/needs.
• Effectively keep a record of weekly activities and sales opportunities created.
• Work with the assigned  Sales Teams to strategize each month on which districts to focus and follow up with to bring CharacterStrong’s curriculum and training resources to their district and or school.

• Actively contribute ideas that grow CharacterStrong through weekly, quarterly, and annual meetings.
• Research and identify target contacts for event invitations, create and execute targeted outreach campaigns, and track registrations to assess customer status and product usage.
• Support and follow up with all, conference/stage, and webinar leads to get them to take the next step.
• Exercises inclusion, care, and empathy with others, balances honesty with compassion, and cultivates the well-being of self and others.
• Takes initiative to drive work forward, demonstrates responsibility when things do not go according to plan, and is proactive in closing identified gaps.

Required Qualifications

• Strong relationship-building skills
• Effective written and verbal communication skills
• The ability to both call and email prospective customers on a daily basis.
• Extremely organized and consistent with strong attention to detail.
• Thrives in an upbeat, fast-paced environment.
• Produces timely, quality results and consistently asks the question, “How can I make this 1% better?”
• Efficient with CRM’s, Google and Microsoft Suite applications, and other business apps like: Slack, Zoom, Notion, HubSpot preferred.
• Bachelor's degree preferred.
• 2 years in a school setting preferred.

Benefits Package

• Laptop computer and other needed equipment
• Education & Tuition Reimbursement up to $1,000 annually
• 401(k) Savings Plan with employer contribution
• Medical, Dental, & Vision Insurance
• Company-Paid Life, AD&D, and Disability Insurance
• Employee Assistance Program, Mental Health Support, and Well-Being Programs
• 3 weeks Company-Paid Parental Leave 
• Flexible Time Off, 6 Paid Sick Days, 11 Paid Company Holidays