Digital Media Specialist

We’re a creative agency in Ybor City, the cigar capital of the world, where roosters roam as free as our bold ideas. Over four decades of business, courage remains our compass to create change®. We win awards at national and international scales for our clever creative that’s steeped in strategy. We live by our core values because it’s better to be honest than be cool. We take the risk of being interesting, so our clients can bask in the brilliance of meaningful outcomes. If it sounds too good to be true, then why are our tenure rates for both employees and clients three times higher than the industry average?

ROLE OVERVIEW 

The Digital Media Specialist is responsible for the execution, optimization, and quality assurance of paid media campaigns across social and search channels. This role partners closely with Strategists to ensure campaigns are launched accurately, monitored consistently, and optimized based on performance trends and testing insights. The ideal candidate is detail-oriented, analytical, and comfortable working across multiple platforms in a fast-paced advertising environment. 

RESPONSIBILITIES 

• Set up and launch paid social and/or paid search campaigns across relevant platforms (e.g., Meta, Google Ads, TikTok, LinkedIn). 
• Implement tests and optimizations handed off from Strategists, ensuring accurate execution and documentation. 
• Monitor campaign performance daily and weekly, proactively signaling trends, anomalies, and opportunities to Strategists. 
• Manage and pace campaign budgets to ensure efficient spend and on-track delivery against goals. 
• Generate and analyze search query reports for paid search campaigns to identify optimization opportunities and insights. 
• Implement and maintain ad tagging, tracking pixels, and conversion tracking across platforms. 
• Aggregate performance data across platforms and tools for reporting and analysis. 
• Conduct QA checks on campaigns, tracking, and reporting to ensure accuracy and consistency. 
• Troubleshoot delivery, tracking, or performance issues and escalate as needed. 
• Support ongoing process improvements and documentation for ad operations workflows. 

QUALIFICATIONS

• 2–4 years of experience in ad operations, paid media execution, or performance marketing. 
• Hands-on experience with paid social and/or paid search platforms (Google Ads, Meta Ads Manager, etc.). 
• Strong understanding of campaign structure, bidding strategies, and budget pacing. 
• Experience with ad tagging, pixels, and conversion tracking (e.g., Google Tag Manager, platform-native pixels). 
• Ability to analyze performance data and communicate insights clearly to cross-functional partners. 
• High attention to detail and strong QA mindset. 
• Comfort working with spreadsheets and data aggregation (Excel or Google Sheets). 
• Strong organizational skills and ability to manage multiple campaigns simultaneously. 
• Clear communicator who can collaborate effectively with Strategists and account teams. 

SUCCESS IN THIS ROLE LOOKS LIKE 

• Campaigns launch accurately and on time with minimal errors. 
• Budgets are paced efficiently with proactive course correction. 
• Strategists are informed quickly about performance trends and issues. 
• Tracking and data integrity are consistently maintained. 
• Operational processes run smoothly and scale efficiently. 

BENEFITS

• Health insurance, life insurance, disability, and mental health resources
• Professional training and mentorship programs
• PTO plus 14 paid holidays a year and bonus closures.
• Agency-wide social events
• 401k match
• Hybrid office options