What are the responsibilities and job description for the Graphic Designer, bilingual Korean position at Cesna Recruitment?
[Job Summary]
The Graphic Designer will support the Sales Department by creating marketing and promotional materials for a variety of product categories, including Korean-style kitchenware and household goods, general merchandise, beauty products, small appliances, and character merchandise.
This position will primarily support retail stores by developing creative assets for in-store displays, promotional zones, sales campaigns, product launches, and digital marketing channels.
[Job Description]
Key Responsibilities
1. Marketing & Promotional Design
Design bilingual (Korean/English) marketing and promotional materials, including posters, banners, flyers, product instruction manuals, POP (Point-of-Purchase) displays, and other retail marketing materials.
Collaborate with internal teams to develop design concepts and coordinate printing and production with external vendors.
Develop compelling Korean-language marketing copy that effectively communicates product features, benefits, and selling points, including for new product launches.
Create visual content for advertising, promotional campaigns, special events, and sales promotions, including planned sales and weekly flyer promotions.
Conduct product photography and video shoots, as well as photo/video retouching, editing, and post-production for marketing purposes.
Develop creative assets for both online and offline advertising channels, including:
Online: Retail/market websites, Instagram posts and Reels, and other digital platforms
Offline: Korean-language newspapers, retail stores, in-store displays, and promotional areas
Review and analyze Korean market trends and reference materials to better understand products, consumer preferences, and effective marketing approaches.
Develop Korean advertising and promotional copy based on product characteristics, target customers, and market trends.
Produce a variety of final marketing materials, including sales posters, newspaper advertisements, weekly sale POP displays, Instagram content, and houseware product catalogs.
2. Private Brand (PB) Packaging Design
Review existing private-brand product packaging and identify opportunities for design updates and improvements.
Develop and execute packaging renewal concepts and design layouts.
Prepare final artwork and coordinate printing/production of packaging materials.
Strong graphic design skills with experience creating marketing, advertising, retail, or promotional materials.
Proficiency in both Korean and English, particularly the ability to create and review Korean-language marketing content.
Experience with photography, video production, photo retouching, and/or video editing is preferred.
Strong understanding of visual branding, typography, layout, and print production.
Ability to understand product features and translate them into effective visual and written marketing messages.
Experience designing for both digital and print channels is preferred.
Experience with retail, consumer products, housewares, beauty products, or consumer electronics is a plus.
Portfolio Requirement
A portfolio must be submitted with the application. Applications without a portfolio may not be considered.
Health insurance, 401K, PTO, Sick days