Deposit Fee Revenue & Debit Card Product Manager

Position Function:

The Revenue and Debit Card Manager is responsible for all matters pertaining to the end-to-end process for consumer and small business deposit products and related fees. Develops strategies to increase fee revenue by conducting market assessments (external and internal) to improve profitability, procedural/ operational efficiencies or risk mitigation. Establishes and maintains relationships with various departments and outside vendors in an effort to develop/implement new fees and improve fee revenue from existing fee income sources. Fees managed include but are not limited to fee revenue associated with small business deposits, consumer deposits, investments, Trust and miscellaneous fees and services (ex: Safe Deposit Box and wires).

Manages the strategic development and operational functionality of the Bank's Debit and ATM card portfolio in alignment with the Bank's corporate objectives. Manages the systems and operational vendors involved in the card driver platform, card delivery, and the integrity of data transmission and security. Maintains industry intelligence in card technology and consumer trends, and identifies applications to enhance the Bank's corporate objectives. Promotes customer usage of and migration to debit card channels. Responsible for increasing the penetration, activation, and utilization of cards under management.

Performs all duties and interacts with internal and external customers in a manner that is expressly aligned with the Company's Core Values of approaching all actions with a “Voyaging Spirit” and being “Positively Ohana”. Exhibits core competencies that result in consistent delivery of positive Customer Interactions, Empowerment and Ownership and demonstrates key professional and performance skills such as Active Listening, effective Oral and Written Communication, Action and Solution Oriented and Thoroughness.

Primary Accountabilities:

Fee Revenue

• Manage the overall fee and product portfolios to ensure that our fee strategy, new account growth, attrition, net growth, cross sales, and profitability support the bank’s overall balance sheet and income statement goals.
• Responsible for setting and managing goals for fee revenue, product promotions and sales campaigns.
• Monitor the competitive environment for fee and product profitability/positioning and be aware of changes in the internal and external environment (customer behavior, competition, technological advances, economic conditions, regulatory changes etc.) that can impact profitability.
• Be able to quantify opportunity/financial impact after data gathering, research, or other analysis and provide recommendation via a Business Case.
• Obtain approval and implement fee revenue initiatives, product promotion and sales campaigns.
• Manage projects to develop and implement new fees and products, enhance or streamline existing fees and products etc. This includes defining business requirements, defining customer communication requirements, and tracking of results.
• Develop planning sheets for new fees/packages, products, promotions, and campaigns to include budget, cost/benefit analysis and project schedules.
• Track/report on performance of fee initiatives and campaigns.
• Report and research budget variances.

Debit/ATM Card Management:

• Manage the overall Consumer and Business Debit/ATM portfolio to identify, model and implement new debit-related fee revenue opportunities to support the bank’s overall income statement goals.
• Responsible for increasing the Bank's key performance metrics for Penetration, Activation, and Utilization by creating strategies and tactics on the debit card platform for consumer and business cards.
• Design and lead campaigns to migrate customers to debit channels and reduce cash/check reliance.
• Ensure product tools are effective in supporting the sales team’s objectives.
• Manage contracts and relationships with network, processor and delivery channel vendors.
• Assist Compliance, Risk and Audit teams on regulatory alignment and remediation.
• Streamline process and improve efficiency across the card lifecycle.
• Responsible for reporting and communicating performance against goals.

Relationship Management:

• Maintain relationships with sales teams, the front line, and support areas to achieve fee revenue and debit card goals.
• Negotiate, execute and manage customer, vendor, and third-party vendor agreements.
• Work with Training to disseminate Product Knowledge & Sales Tools well in advance of fee/debit card strategy launch/changes.

Strategic Initiatives: 

• Assist Department Manager in developing, plans, and implements various strategic initiatives identified by Executive Committee as priority initiatives for the year. Utilize various project management skills as he/she will be working many business units across the bank as these initiatives are implemented.

Minimum Qualifications:

Education:

• Bachelor’s Degree from an accredited 4-year university, preferably in Finance/Accounting, Business, or Management required.

Experience:

• 6 years of experience in Finance or Accounting required.
• 3 years of experience in banking required.
• 3 years of management experience, or 5 years supervisory experience required.

Physical Requirements & Working Conditions:

• Must be able to perform light physical work and to move or lift items including but not limited to boxes, files and papers up to 20 pounds unless otherwise as indicated.
• Must be able to operate and proficiently use standard office equipment, including phone, copier, personal computer and/or other work related mechanical or electronic devices and applications.
• Must be able to clearly communicate verbally and in writing with all internal and external customers. Must also be able to hear sufficiently to engage in daily discussions and interactions.
• Must be able to read and understand bank-related documents.
• Must be able to work in a conventional office setting, involving sitting at a desk or workstation for long periods of time.  Must also be able to adapt to different work environments as needed to perform the job.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.