Direct Response Copywriter & Content Marketing Specialist

Centerpointe Research Institute

About the Opportunity

Centerpointe Research Institute is seeking a talented, creative, and results-driven Direct Response Copywriter & Content Marketing Specialist to join our growing marketing team.

This position supports two established profit centers: Centerpointe Research Institute (CRI) and Your Year of Miracles (YYOM), both leaders in personal development, transformational education, and helping people live happier, healthier, and more fulfilling lives.

We are looking for more than a great writer. We want a strategic marketer who understands the psychology of persuasion, knows how to connect emotionally with an audience, and can turn compelling content into measurable results.

If you love writing copy that inspires action, developing creative marketing campaigns, and using data to improve performance, we want to hear from you!

Key Responsibilities

Direct Response Copywriting & Marketing

• Write persuasive, conversion-focused copy for sales letters, promotional emails, landing pages, sales funnels, upsells, lead magnets, digital advertising, and product launches.
• Develop compelling headlines, subject lines, offers, and calls to action that drive engagement, leads, and sales.
• Create email sequences for customer acquisition, onboarding, retention, renewals, and reactivation.
• Adapt copy to reflect different brand voices, audiences, and marketing objectives.
• Collaborate with the CEO and marketing team to develop and execute revenue-generating campaigns.

Content Marketing & Strategy

• Develop engaging newsletters, blog posts, educational articles, and other content that builds relationships and drives product interest.
• Create content strategies that connect educational messaging with relevant products, programs, and services.
• Develop and maintain editorial calendars to ensure consistent, timely content delivery.
• Repurpose and optimize existing content for email, websites, social media, and other marketing channels.
• Apply SEO and content optimization best practices to improve visibility and engagement.

Campaign Analysis & Optimization

• Analyze marketing results, including email engagement, click-through rates, conversions, and sales.
• Use performance data to improve copy, messaging, offers, and campaign effectiveness.
• Recommend promotional ideas, creative angles, and opportunities to increase revenue.
• Collaborate on monthly marketing calendars and upcoming product promotions.
• Stay informed about direct-response marketing trends, competitive strategies, and emerging opportunities.

Podcast, Webinar & Digital Content

• Write podcast scripts, interview questions, episode descriptions, show notes, and promotional content.
• Develop marketing copy and supporting materials for webinars, live events, and educational programs.
• Create social media content that increases audience engagement, brand awareness, and product interest.
• Collaborate with internal teams and creative partners to ensure consistent, high-quality messaging across digital channels.
• Support content development for new products, online courses, and transformational programs.

Qualifications

Required

• Proven experience in direct-response copywriting, content marketing, or digital marketing.
• Exceptional writing, editing, storytelling, and proofreading skills.
• Strong understanding of consumer psychology, persuasive writing, and conversion-focused marketing.
• Experience writing sales emails, sales pages, landing pages, and promotional campaigns.
• Ability to write in multiple brand voices while maintaining authenticity and emotional connection.
• Understanding of email marketing, sales funnels, and customer journeys.
• Ability to analyze campaign results and use data to improve performance.
• Excellent organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
• A proactive, creative, results-oriented mindset.

Preferred

• Experience in direct-response marketing, digital publishing, subscription businesses, or information marketing.
• Familiarity with personal development, wellness, meditation, coaching, or transformational education.
• Experience with email marketing platforms such as Keap or Mailchimp.
• Knowledge of SEO, WordPress, and digital content distribution.
• Experience with affiliate marketing, webinars, or podcast content.
• Proficiency with AI-assisted writing and research tools, combined with strong original writing and editorial judgment.

Who We're Looking For

You are a writer who thinks like a marketer.

You understand that great copy isn't just about sounding good. It's about understanding your audience, identifying what motivates them, and inspiring them to take action.

You can write a powerful sales letter, a thoughtful educational newsletter, and an engaging promotional email, all while maintaining a distinct brand voice.

You're curious, resourceful, detail-oriented, and comfortable working in a fast-paced environment where creativity and results matter.

Most importantly, you take ownership of your work, bring fresh ideas to the table, and enjoy being part of a team dedicated to making a positive difference in people's lives.

How to Apply

Please submit your résumé along with 2 writing samples demonstrating your direct-response copywriting abilities, preferably including promotional emails, sales pages, or other conversion-focused marketing materials to:Careers@centerpointe.com

Please note: Salary is based on experience, skill and coachability of the candidate.

We are especially interested in candidates who can demonstrate how their writing has contributed to increased engagement, conversions, or sales.

Join us and help create marketing that doesn't just get read - it gets results.

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Work Location: In person

Salary : $50,000 - $60,000