What are the responsibilities and job description for the Staff Segment Marketing Manager (Hybrid) position at Cella?
Location: San Diego, California
Job Type: Contract
Compensation Range: $61 - 75 per hour
Our client in the biopharmaceutical industry is hiring a temporary Staff Segment Marketing Manager role. This role is responsible for developing, managing and executing the commercialization and go-to-market strategy for their product portfolio for the research customer segment.
This key role is pivotal in driving the growth of the company by understanding customer needs, defining market positioning, and creating compelling messaging and go-to-market strategies across their product portfolio. This role will include building short and long-term marketing strategies, messaging and plans with prioritized tactics to drive demand across each stage of the Customer journey. The role will require global and regional coordination and deep understanding of their customers, portfolio, market, and competitive landscape.
Responsibilities:
#PL
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Job Type: Contract
Compensation Range: $61 - 75 per hour
Our client in the biopharmaceutical industry is hiring a temporary Staff Segment Marketing Manager role. This role is responsible for developing, managing and executing the commercialization and go-to-market strategy for their product portfolio for the research customer segment.
This key role is pivotal in driving the growth of the company by understanding customer needs, defining market positioning, and creating compelling messaging and go-to-market strategies across their product portfolio. This role will include building short and long-term marketing strategies, messaging and plans with prioritized tactics to drive demand across each stage of the Customer journey. The role will require global and regional coordination and deep understanding of their customers, portfolio, market, and competitive landscape.
Responsibilities:
- Define and execute the customer segment marketing strategy in alignment with the company's business goals and ensuring a cohesive brand narrative.
- Assess performance and marketing return on investment reporting to senior leadership, providing insights and recommendations for improvements.
- Develop deep insights into key customer segments and their unique needs, challenges, and behaviors.
- Define and execute tailored marketing strategies for each customer segment to ensure targeted, personalized engagement.
- Drive customer-centric product innovation and personalization by leveraging segment-specific data, insights, and feedback.
- Lead market segmentation analysis and ensure that all customer touchpoints, communications, and campaigns are customized to specific segment needs.
- Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention.
- Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement.
- Multiomics Expertise required.
- Must have at least 12 years of industry experience in Product Marketing or Product Management and a Bachelor's degree, or a minimum of 8 years' experience and a Master's degree, or a minimum of 5 years' experience with a PhD, or equivalent experience.
- Direct experience in B2B marketing experience, ideally within life sciences, healthcare, or related industries required.
- Proven success in customer segmentation, go-to-market strategy, and campaign execution.
- Strong analytical skills with the ability to convert data into actionable insights.
- Exceptional communication and storytelling skills.
- Experience working in global, cross-functional, and matrixed organizations.
- A minimum of a Bachelor's degree in Marketing, Business, Life Sciences, or a related field is required.
- Advanced degree (MBA, MS in Marketing, or scientific field) is strongly preferred and may substitute for equivalent experience.
#PL
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Salary : $61 - $75