What are the responsibilities and job description for the Senior SEO and AEO Strategist position at Cella?
Location: Dallas, Texas
Job Type: Permanent
Compensation Range: $100,000 - 130,000 per year
Drive the digital evolution of an industry-leading, global marketplace by shaping its organic search and answer-engine strategy. You will connect passionate audiences with extraordinary history by translating complex inventory and entity relationships into clear, highly discoverable digital journeys. This high-visibility role empowers you to pioneer AEO (Answer Engine Optimization) and AI discovery tactics while collaborating with dynamic marketing, product, and engineering teams. Step into a collaborative environment where your technical expertise directly influences enterprise-level growth and measurable commercial success.
Responsibilities:
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Job Type: Permanent
Compensation Range: $100,000 - 130,000 per year
Drive the digital evolution of an industry-leading, global marketplace by shaping its organic search and answer-engine strategy. You will connect passionate audiences with extraordinary history by translating complex inventory and entity relationships into clear, highly discoverable digital journeys. This high-visibility role empowers you to pioneer AEO (Answer Engine Optimization) and AI discovery tactics while collaborating with dynamic marketing, product, and engineering teams. Step into a collaborative environment where your technical expertise directly influences enterprise-level growth and measurable commercial success.
Responsibilities:
- Design and execute an integrated SEO and AEO strategy that directly ties organic discovery to qualified business outcomes and growth.
- Map and optimize audience demand across complex digital funnels, enhancing the user journey from initial research to final transaction.
- Establish search-readiness standards to ensure expert content and unique digital entities are accurately cited by AI and search engines.
- Conduct deep technical audits to identify root causes, size opportunities, and prioritize technical roadmaps with engineering teams.
- Develop comprehensive dashboards to forecast, experiment, and measure answer-engine visibility, referral traffic, and commercial value.
- 7 years of progressive SEO leadership, driving measurable outcomes for large, technically complex websites or digital marketplaces.
- Advanced technical SEO fluency, mastering crawling, structured data, JavaScript rendering, and complex information architecture.
- Proven experience navigating AEO, GEO, and AI discovery, including practical application of entity strategy and machine-readable content.
- High proficiency utilizing Google Search Console, analytics platforms, schema validators, enterprise crawlers, and workflow systems.
- Bonus Points: Experience with unique inventory ecosystems, luxury resale, knowledge graphs, or high-consideration acquisition funnels.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Salary : $100,000 - $130,000