What are the responsibilities and job description for the Content Strategist (Hybrid) position at Cella?
Location: Cambridge, MA (onsite T-W-Th)
Job Type: W2 Contract
Hours: Full-time hours
Duration: 3-6 months, with the possibility of extension
Compensation Range: $75 - 85 per hour
Cella is seeking an experienced Content Strategist for an exciting opportunity to join the digital team at our client, an American multinational biotechnology company. This is a contract opportunity with full-time hours, that will run between 4-6 months long with opportunity to extend.
The Web Experience Manager will be responsible for elevating our HCP and patient web channels-driving frictionless experiences, best‑in‑class performance, and measurable business impact. You will partner with brand leads, UX/design, analytics, and agencies to optimize site architecture, content delivery, and technical performance to enhance discoverability. You are as comfortable shaping a web strategy as you are diagnosing Core Web Vitals, and designing pilots that drive engagement.
Responsibilities:
Improve Online Experience
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Job Type: W2 Contract
Hours: Full-time hours
Duration: 3-6 months, with the possibility of extension
Compensation Range: $75 - 85 per hour
Cella is seeking an experienced Content Strategist for an exciting opportunity to join the digital team at our client, an American multinational biotechnology company. This is a contract opportunity with full-time hours, that will run between 4-6 months long with opportunity to extend.
The Web Experience Manager will be responsible for elevating our HCP and patient web channels-driving frictionless experiences, best‑in‑class performance, and measurable business impact. You will partner with brand leads, UX/design, analytics, and agencies to optimize site architecture, content delivery, and technical performance to enhance discoverability. You are as comfortable shaping a web strategy as you are diagnosing Core Web Vitals, and designing pilots that drive engagement.
Responsibilities:
Improve Online Experience
- Help design clear and intuitive website journeys, features for HCPs and patients.
- Ensure content is easy to understand, accessible, and consistent across brands.
- Guide brands on best practices for organizing information and making websites more user‑friendly and accessible.
- Drive UX Deep Dives with the Brand and Omnichannel Engagement lead.
- Work with Engagement leads to deliver against Web feature requests.
- Identify issues that slow down site load times and work with our teams to fix them.
- Recommend ways to streamline pages, improve mobile experience, and reduce errors.
- Monitor ongoing site health and help address performance issues quickly.
- Review how users interact with key elements on the site-such as buttons, links, and page sections-and analyze traffic changes to recommend improvements that increase engagement.
- Drive performance of website impact and compare over time, optimize for greater engagement and impact.
- Validate Adobe Analytics Tags in development before websites go live with redesigns, validate Adobe data as required.
- Define what success looks like for each website (e.g., engagement, navigation, conversions).
- Partner with customer analytics teams to track Adobe Analytics reporting and convert metrics into actionable optimizations.
- Lead simple tests to understand what resonates with users.
- Improve discoverability with SEO/GEO.
- Promote consistent use of approved templates, content blocks, and component libraries.
- Ensure all digital efforts meet privacy, accessibility, and compliance standards.
- Collaborate with a centralized operations hub team, Operations Partner, to deliver web updates efficiently.
- Help establish clear roles, processes, timelines, and quality standards.
- Work with Operations Hub and support workflows from content briefing through MLR and publishing.
- 7 years of experience improving websites, digital experiences, or online engagement.
- Experience working in pharma or healthcare, especially with HCP and patient audiences.
- Understanding of Search Optimization/discoverability e.g., GEO.
- Experience with Adobe CMS, Adobe Analytics.
- Understanding of what makes a website effective-clarity, speed, ease‑of‑use, and compelling content.
- Comfort working with analytics dashboards, interpreting trends, and making recommendations.
- Ability to collaborate across many teams and guide them toward best practices.
- Familiarity with regulated review processes (MLR) and digital compliance requirements.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Salary : $75 - $85