What are the responsibilities and job description for the Brand Engagement Associate (Hybrid) position at Cella?
Location: New York, New York
Job Type: Contract
Compensation Range: $30 - 34 per hour
As the Brand Engagement Associate for one of our beauty clients, your core responsibility will be to drive conversation, excitement around the brand's products through community outreach, and to drive organic love and brand mentions. This role will report directly into the category Brand Engagement Manager and will be a dotted line to the Brand Experience Manager to consult on community building and seeding programs.
Responsibilities:
Required Competencies, Skills, & Expectations
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Job Type: Contract
Compensation Range: $30 - 34 per hour
As the Brand Engagement Associate for one of our beauty clients, your core responsibility will be to drive conversation, excitement around the brand's products through community outreach, and to drive organic love and brand mentions. This role will report directly into the category Brand Engagement Manager and will be a dotted line to the Brand Experience Manager to consult on community building and seeding programs.
Responsibilities:
- Social Listening & Trend Translation
- Cultural Pulse: Be deeply immersed in TikTok, Instagram, YouTube, and emerging channels. Act as the team's internal trend forecaster, identifying routines, sounds, aesthetics, and formats before they peak.
- Real-Time Engagement: Translate trending topics into fast, brand-right content ideas or engagement strategies that drive immediate reach.
- Insight Reporting: Provide the marketing team with weekly social pulses - what are people saying about us, our competitors, and the industry
- Influencer Advocacy & Surprise Delight Execution
- Reactive Outreach: Monitor social platforms in real-time to identify viral moments, mentions, or personal creator life events (i.e. weddings, graduations, bachelorettes) where the brand can authentically participate.
- Bespoke Gifting: Concept and execute high-touch, share-worthy gifting for VIP and Macro-influencers. You will be hands-on in the office curating themes, packing boxes, and coordinating hand-deliveries to ensure every touchpoint feels premium and personal.
- Mass & Mid-Tier Seeding: Manage large-scale product seeding programs in partnership with agencies to Mid-tier-to-Nano talent to maintain an engine of UGC and brand visibility.
- Community Building:
- Community Management: Help manage day-to-day engagement across all platforms by responding to DMs and comments with a witty, helpful, and distinct brand voice.
- UGC Management: Identify high-quality UGC and coordinate with the creative team to amplify across brand channels.
- Operations & Project Management
- Internal & Agency Coordination: Liaise with Marketing Team and PR/Influencer agencies to align on talent lists while managing internal stock, product ordering, and mailing logistics.
- Inventory Management: Oversee the social gifting closet, ensuring all hero products are stocked for immediate deployment.
- Budget & ROI Tracking: Track the efficacy of gifting moments, reporting back to leadership on the impact of Surprise & Delight efforts.
Required Competencies, Skills, & Expectations
- Social Native: You live on TikTok and Instagram. You understand the nuances of creator culture and online brand engagement.
- Creative Eye: A strong aesthetic sense for what looks good on camera - from the way a box is packed to the way a comment is phrased.
- Operational Agility: Ability to pivot quickly from high-level strategy or ideas to executing gifting boxes for a trending moment.
- Communication Skills: Exceptional writing skills with the ability to adapt to a brand's unique persona for custom gifting communication and community management.
- In Office Days: Must be in the office 3 days minimum.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Salary : $30 - $34