Digital Marketing Specialist (3+ years experience with CRM and Lifecycle Marketing)

Digital Marketing Specialist – CRM & Lifecycle Marketing

Salary: $60,000–$84,000 annually

Schedule: Monday–Friday, 7:00 AM–4:00 PM

Work Location: 100% On-Site | No Remote or Hybrid Options

Experience Required: 3 Years in Digital Marketing, with Hands-On CRM and Lifecycle Marketing Experience

Take Ownership of the Customer Journey

Are you a results-driven digital marketer who knows how to turn customer engagement into long-term loyalty?

Foreword Companies is seeking an experienced Digital Marketing Specialist to support our growing brands, CDF Distributors and Fast Partitions.

This is a hands-on opportunity for someone who thrives on building email and SMS campaigns, optimizing automated customer journeys, analyzing performance, and driving measurable improvements in customer retention.

We're looking for someone who can do more than recommend marketing strategies. We need someone who can independently build, execute, measure, and improve them.

What You'll Be Responsible For

CRM, Email & SMS Lifecycle Marketing

• Independently plan, build, write, and deploy email and SMS marketing campaigns across multiple brands.
• Develop and optimize automated customer journeys, including welcome sequences, abandoned cart recovery, post-purchase engagement, and win-back campaigns.
• Manage customer segmentation, subscriber lists, and database hygiene.
• Conduct A/B testing to improve engagement, conversions, and customer retention.
• Coordinate lifecycle campaigns with website promotions, product launches, and seasonal marketing initiatives.

Customer Engagement & Brand Reputation

• Monitor and respond to customer reviews and feedback across Google Business Profile, BBB, Trustpilot, and other review platforms.
• Engage with relevant industry forums and online discussions to identify customer concerns and support positive customer experiences.
• Maintain consistent brand messaging and help strengthen customer trust.

Analytics & Performance Reporting

• Use Google Analytics 4 (GA4) and marketing dashboards to evaluate campaign performance.
• Monitor customer engagement, retention, and lifecycle marketing KPIs.
• Prepare actionable weekly and monthly performance reports.
• Identify opportunities to improve campaign effectiveness and customer lifetime value.

Marketing Collaboration & Special Projects

• Collaborate with our Creative Content Specialist, website team, and performance marketing team to ensure campaigns align with business objectives.
• Assist with trade show coordination, marketing materials, vendor communication, and promotional outreach as needed.

What We're Looking For

Required Qualifications

• Minimum of 3 years of professional digital marketing experience, including direct experience with CRM and customer lifecycle marketing.
• Hands-on experience developing, executing, and optimizing email marketing campaigns.
• Experience building or managing marketing automation workflows and customer segmentation.
• Strong copywriting skills with the ability to communicate across multiple brand voices.
• Experience with marketing analytics, A/B testing, and performance reporting.
• Ability to independently manage campaigns from planning through execution.
• Strong organizational skills and the ability to manage multiple priorities.
• Ability to work on-site in Gallatin, Tennessee, Monday through Friday, 7:00 AM–4:00 PM.

Preferred Qualifications

• Experience in B2B marketing, manufacturing, or multi-brand eCommerce.
• Familiarity with GA4 and email marketing or CRM platforms.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Equivalent relevant professional experience may be considered.

Why Consider Foreword Companies?

At Foreword Companies, we believe in putting the right people in the right seats and creating opportunities for individuals to grow professionally while making a meaningful impact.

Our culture is guided by five core values: Good Character, Genuine Care, Passionate About Winning, Going Above & Beyond, and Fun.

This position offers the opportunity to take meaningful ownership of customer engagement and retention initiatives while collaborating with a growing marketing organization.

Ready to put your CRM and lifecycle marketing expertise to work?

Apply today and tell us about the campaigns, automations, and customer engagement strategies you've personally developed and managed.

Job Type: Full-time

Pay: $60,000.00 - $84,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Which CRM or email marketing platforms have you used hands-on? Please describe your level of experience?
• Have you independently built, launched, and optimized automated email or SMS campaigns, such as welcome sequences, abandoned cart recovery, or win-back campaigns?
• Describe one email or lifecycle marketing campaign you personally managed. What did you build, and what measurable results did you achieve?
• Are you able to work 100% on-site in Gallatin, TN, Monday through Friday, 7:00 AM–4:00 PM?

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 3 years (Required)
• Dedicated Digital Marketing : 3 years (Required)

Ability to Commute:

• Gallatin, TN 37066 (Required)

Work Location: In person

Benefits:

Salary : $60,000 - $84,000