Assistant Director for Career Counseling Programs/Social Media Coordinator

The primary purpose of this position is to: (1) assist in the delivery of unit-wide programs to aid in preparing students and alumni to meet the demands of a global workforce, and (2) to manage the integration of the Office's social media and web communications brand strategy to strengthen the Office's image, expand visibility, and engage target audiences including prospective students (and their influencers), alumni, current students, faculty and staff, employers and other constituencies. This position will be responsible for social media accounts including but not limited to, Facebook, Twitter, YouTube, Foursquare, Tumblr, Pinterest, Instagram, LinkedIn, and any new or future social media networks and initiatives. It will also supervise student personnel focused on social media and marketing. This position will provide comprehensive career services programs including: career counseling, workshop development/facilitation, career fair coordination, employer relations, outreach programming, career assessments administration, and other career development techniques such as career exploration and planning, resume and job search letter development, interviewing techniques, mock interviews, job search strategies, salary/job offer evaluations, applying to graduate school and internship/co-op referrals. Career Fair Administration: Coordinate and implement assigned career fairs. Develop registration and marketing materials, recruit employers for participation, edit/compile mailing lists and forward to clerical staff for mailing; receive, tabulate and follow through on all registrations; monitor each activity as it occurs. Manage the set-up /breakdown and delegation of activities for the events. Collaborate with the scheduling coordinator and designee on space, equipment, and meal requests. Ensure that all monies have been received or zeroed out by the end of the semester. Submit status report of outstanding balances on a monthly basis until cleared. After the events, analyze employer/student evaluations and attendance to generate comprehensive statistical reports. Workshops/Seminars: Compose materials, market, and conduct workshops on career-related issues for corporate America, chancellor, vice chancellors, University administrators, faculty, staff, and students. Confer with the administrative team, during the months of May-August, on other career-related workshops and seminars. Develop and/or enhance a minimum of one program per semester. Prepare analytical reports of activities/evaluation results on a monthly basis and a final version for the annual report. Social Media Coordination: Coordinate and oversee the digital,social media and marketing elements for the office including: Facebook, Twitter, LinkedIn, and any additional electronic marketing and media accounts/initiatives. Supervise student personnel focused on media and marketing. Work to strengthen the Office's image, expand visibility, and engage target audiences including prospective students and their influencers, alumni, current students, faculty and staff, and others through social media. Collaborates with the University Relations Office to feed events to them for the University's social media sites. Researches and implements best practices for social media usage. Generates reports to show activity/effectiveness. Trains student personnel and staff accordingly. Counseling: Conduct individual and group career counseling sessions using various methods and appropriate techniques, providing accurate and current information, and maintain records/files. Will also manage/conduct counseling sessions at an assigned satellite location. Topics may include but are not limited to: career exploration, job search strategies, job readiness, resume development, interviewing techniques, professional development, soft skills training, navigating career fairs, workplace success, ethics and behavior, and experiential learning. Special Projects: Carry out pre-assigned activities for the Career Awareness Program, annual reports, newsletter, Career & Leadership Development Conference, Internship Program, and office represented events for the University and/or Community as assigned. Other duties as assigned