Marketing & Communications Manager

Position Summary

The Marketing & Communications Manager serves as the strategic and creative lead for agency-wide marketing and communications.

The Manager oversees brand, storytelling, digital strategy, campaigns, publications, and marketing planning; manages marketing vendors/partners; and guides the Marketing Specialist's execution to ensure high-quality, timely delivery of marketing assets.

$59,403.00 - $74,254.00 / Year 

Key Responsibilities

1. Strategic Leadership (30%)

• Lead development of the external and internal marketing and communications strategy grounded in the four Strategic Priorities: (Client Experience & Success, Measuring Impact, Customer Orientation, Team Culture)
• Translate priorities into annual and quarterly marketing goals, KPIs, and messaging plans.
• Ensure consistent agency-wide brand identity, tone, and messaging across all touchpoints.
• Lead market and audience research to inform decision-making and identify opportunities.
• Represent the marketing function in cross-functional planning efforts with OA leadership, program leaders, and senior staff.

2. Brand, Content, and Messaging Direction (25%)

• Serve as the editorial and creative director for organizational messaging, ensuring clarity, quality, and mission alignment.
• Direct storytelling priorities, including testimonials, program impact stories, and donor-oriented messaging.
• Oversee the agency’s content calendar and campaign strategy (digital, social, print, email, and PR).

3. Digital and Agency Presence Oversight (20%)

• Ensure strategic direction for the organization’s website and digital channels, collaborating with staff and external vendors on enhancements and performance.
• Oversee social media strategy, analytics, and reputation management (execution done by Marketing Specialist).
• Use data-driven insights to evaluate communication effectiveness and optimize performance.

4. Project Management & Team Leadership (15%)

• Supervise, mentor, and develop the Marketing Specialist.
• Establish work prioritization systems, ticketing processes, and cross-department intake for marketing requests.
• Coordinate creative, digital, and media vendors; manage timelines and outputs.

5. Planning & Budget Management (10%)

• Develop and monitor the annual marketing budget.
• Track KPIs, evaluate progress, and report results to the Director of Organizational Advancement.
• Stay current on marketing trends, nonprofit communications, and emerging technologies.

Required Qualifications

• Associate’s degree in marketing, communications, journalism, or related field preferred.
• Minimum 5 years of experience in marketing or communications, preferably nonprofit.
• Expertise in brand strategy, content strategy, digital communications, and cross-channel campaigns.
• Experience with Adobe Creative Suite, CRM systems, social platforms, and email marketing tools.
• Strong project management and leadership skills; ability to motivate and guide staff.