Digital Engagement Specialist

Position Summary

The Digital Engagement Specialist supports the Catawba Nation’s digital presence with a primary focus on social media platforms, the Nation’s intranet, and digital portals.

This role is responsible for creating, publishing, and managing engaging digital content that keeps citizens and employees informed, connected, and engaged, while ensuring accuracy, timeliness, and alignment with the Nation’s values, culture, and communication standards.

The Digital Engagement Specialist reports to the Communications Director.

Essential Functions

An individual in this role must be able to perform the following functions with or without reasonable accommodation:

• Manage the Catawba Nation’s official social media channels, ensuring timely, accurate, and engaging content that reflects the Nation’s values, priorities, and voice.
• Develop creative content for distribution to departments, external partners, and the tribal community.
• Design and deploy marketing and communications campaigns for CIN divisions, departments, and entities.
• Create, schedule, publish, and monitor social media content across multiple platforms, including written posts, graphics, and short-form video, and respond appropriately to engagement on all CIN pages.
• Create and/or support digital and print newsletters for the Catawba Nation.
• Provide training to Catawba Nation and CIN entity staff, volunteers, and interns on social media best practices and photo/video editing applications.
• Support the management and day-to-day upkeep of the Nation’s intranet and citizen digital portal, including posting updates, announcements, leadership messages, and community notices.
• Assist with basic photo and video capture and editing for social media and intranet use.
• Review analytics and performance data to extract actionable insights that inform content distribution and engagement strategies.
• Develop creative strategies to engage new and emerging audiences across digital channels, with an emphasis on social media.
• Support digital programming and event-related efforts through strategic planning, digital engagement execution, and training.
• Ensure all content aligns with established branding guidelines, accessibility standards, and cultural considerations.
• Perform other duties as assigned.

This position description is not an exhaustive listing of the expectations associated with the role and additional tasks may be assigned as needed by management. Changes to this document may only be made by a member of the Human Resources team. Catawba Indian Nation reserves the right to amend this job description.

Catawba Indian Nation exercises INDIAN PREFERENCE:

Native American Indian preference shall apply to this position pursuant to the Indian Self-Determination and Education Assistance Act (24 U.S.C. 450, et seq.), 25 CFR 271.44 and other relevant laws (title 25, U.S. code, Section 472 & 473).

Qualifications  

Experience:

• One to two (1-2) years’ experience in digital engagement including knowledge of  and social media marketing; experience and knowledge of graphic design software such as Canva and Adobe Suite (samples may be required).

Education:

• High School Degree or GED required.
• Associate’s degree in Communications, Digital Marketing, or a related field preferred.
• Other combinations of experience and education will be considered.

Licenses & Certifications:

Possess a clean, valid state Driver’s License and be insurable under the Tribe’s insurance policy. 

Knowledge, Skills, and Abilities

• Ability to attend training and classes as required.
• Ability to work evenings or weekends as needed.
• Strong problem-solving skills, diplomacy, and sound judgment when considering internal and external communications.
• Excellent writing, organizational, and verbal communication skills (writing samples may be requested).
• Strong interpersonal skills and the ability to work effectively with diverse audiences.
• Proficiency in photography, videography, and/or graphic design (samples may be requested).
• Ability to maintain effective working relationships with coworkers and a courteous, professional demeanor with the public.
• Maintain strict confidentiality at all times.

Desirable Knowledge, Skills, and Abilities

• Ability to work independently and remain self-motivated while producing high-quality content representing the Catawba Nation.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Ability to manage competing priorities in a fast-paced environment.
• Experience creating and managing social media content across platforms including, but not limited to, Facebook, Instagram, Twitter/X, and LinkedIn.

Work Environment & Physical Demands

• The work environment is primarily office-based with a strong digital focus, along with community and event settings that involve regular interaction with the public, partners, and service providers.
• The position may require travel within and occasionally outside the tribal service area to support events, outreach activities, and content development.
• Physical demands may include prolonged periods of sitting while working at a computer, as well as standing and walking during events and community engagements.
• Occasional lifting of materials or equipment up to 10 pounds may be required.
• The role requires the ability to manage multiple tasks in dynamic environments and respond effectively to time-sensitive or high-visibility situations.

Salary : $50,000 - $57,000